• Operational Optimization and scaling: Opened a second permanent location in New York City, securing a footprint in the largest sample sale market in the U.S. Launched a national pop-up program enabling partner brands to enter new markets and reach fresh audiences, delivering higher conversion rates, stronger sell-through, and larger basket sizes.

• Strategic Business Transformation: Spearheaded a comprehensive multichannel transformation plan to transition a <$10M unprofitable business to breakeven and sustainable growth by doubling the customer base with 20 corporate employees and 60 total staff across brick-and-mortar, e-commerce, and wholesale channels. Delivered 30% YoY revenue growth in Q4 2024 through strategic initiatives and operational efficiency. • Retail and Market Expansion: Opened 8 new retail stores between 2023 and 2024, complementing 3 legacy stores to drive geographic reach and market share. Launched wholesale operations with premium boutiques. • Global Production and Sustainability Initiatives: Established offshore production partnerships across China, India, Turkey, South America, and Europe to complement local manufacturing, driving significant cost efficiencies while elevating product quality. • Brand Repositioning and Marketing Innovation: Redefined brand identity, including a new logo, brick-and -mortar concept, website, and marketing campaigns, positioning the brand as “modern and made to last with a conscience” to appeal to Millennial, Gen X, and Gen Z consumers. Partnered with a renowned French branding agency to create a cohesive brand platform encompassing purpose, vision, mission, values, and customer differentiation strategies. • Operational Optimization: Relocated HQ from San Francisco to Los Angeles, leveraging the city’s fashion ecosystem, port access, and showroom opportunities. Built a new merchant team to align with strategic goals and product aesthetics.

• Strategic Restructuring: Initiated a turnaround initiative focused on building omnichannel presence, improving sell- through, optimizing collections architecture and quality standards, and redefining the product filters to drive revenue growth and market reach. Reduced operational costs and improved margins by transitioning sourcing from the Bay Area to cost-effective global supply chain solutions while maintaining brand integrity. • Operational Excellence and Quality Improvement: Overhauled quality assurance processes to enhance product execution, addressing prior compromises and aligning outputs with customer expectations and brand standards.

• American Giant (2021-2022): A premium activewear and accessories brand for men and women, renowned for its ethically produced, U.S.-manufactured products; Board Observer • United by Blue (2021-2022): A mission-driven outdoor clothing and accessories brand specializing in durable, reusable, and recycled products, committed to removing one pound of trash from oceans and waterways for every product sold; Board Observer • Peach (2019-2020): A premium athleisure brand centered on versatility (gym, work, and play) and social network-driven sales, empowering women to expand reach; Board Observer

• Strategic Consulting and Business Development: Guided established brands diversifying their distribution channels through Wholesale and Consignment (SBT) models, encompassing business acquisition, partner relationship management, and operational implementation. Designed and executed comprehensive strategies, structures, tools, and processes to enable brands to penetrate diverse retail markets, including drugstores, department stores, grocery stores, and specialty retailers. • Wholesale Partnership Expansion: Secured the implementation of 10,000+ Points of Sale across North America and Europe, generating over $500M in incremental revenue within 4 years. • Contract Negotiation and Process Implementation: Led contract development and service delivery strategies to facilitate seamless partnerships with retailers, ensuring alignment with operational and financial objectives. • Market entry: Led comprehensive market-entry preparation for a Europe-based mass distributor, covering competitive analysis, channel and pricing strategy, operational readiness, and localization to drive a successful launch.

• Revenue Growth and Business Expansion: Scaled annual revenue from <$10M to $105M, expanding from 10 Point of Sale locations to ~10,000 across the U.S. and Canada while building a team of 1,000+ employees. Secured $350M in new net sales potential through strategic partnerships. • Wholesale Partners: Old Navy, but multiple retailers including CVS, Rack-Room Shoes, Off-Broadway Shoes, and SEG. • Operational Excellence: Achieved an 8% increase in comparable sales and a 35% productivity improvement in 2016 through strategic operational initiatives. Launched a Memphis Distribution Center, reducing lead times and boosting profitability, while implementing SAP to standardize Finance and HR operations. • Strategic Market Development: Opened and operated 10 brick-and-mortar stores in North America to showcase brand portfolios and attract new concessions partners. Optimized acquisition and deployment strategies, driving market penetration and positioning the business for $500M+ in annual revenue by 2020. • Leadership and Organizational Development: Built a scalable organizational structure, recruited and developed a high- performing leadership team, and implemented talent management processes to support rapid growth. Established in-house HR functions, enhancing payroll, benefits, and succession planning to retain top talent and drive long-term growth.