Consumer Services
Education
Hospitals and Health Care
Retail
Technology, Information and Media
Professional Services
Offline

Sharon Herrnstein

Award-Winning Digital Marketing Lead I Omnichannel Marketing Strategy I Franchise Expertise I Branding I Social Media I B2C/D2C Growth Strategies that Drive Revenue

Jurisdiction

Canada

Experience

Seniority LevelExecutive
Years of Experience10-15 years
Current StatusActive
Director of Marketing
2022 - Present

Fractional consulting work- Key member of the executive team. Achieved a remarkable 23% growth, surpassing the ambitious 20% target by creating tailored content to various target audiences. • Spearheaded the content strategy while managing a decentralized marketing team of 6, enhancing collaboration among videographers, web developers, blog writers and content creators. • Delivery of new ecommerce website for 90 products within 6 months, on time and on budget. • Training a proprietary AI tool and utilizing AI in innovative ways to drive efficiencies in marketing and daily tasks through analysis and feedback • Responsible for all marketing budgets, vendor management and team mentoring & coaching.

CMO
2012 - 2022

CMO of a leading digital marketing agency helping CMO’s and CEO’s in Canada and the US achieve profitable new revenue streams (B2B & B2C). Working directly with a roster of companies' C-suite to create a competitive analysis of their online marketplace, develop digital marketing strategies and execute on delivery. Comprehensive solutions included site, search, social media and mobile.

Education

Masters of BusinessHeriot-Watt University
2010 - 2012
Degree of International RelationsUniversity of Toronto
1993 - 1999

Certification

Total Certifications5

Master in Coaching

Ethical Scaling

HubSpot Inbound Certification

HubSpot Academy

AI in Marketing

HubSpot

Digital Marketing Consultant

WSI

Accredited Consulting partner

Salesforce

Skills

Core skills0
Languages1

Languages

English