Led integrated marketing strategy for all audio-visual business units across N. America and LATAM with priority verticals in Enterprise, SMB, Government, Higher Education, K-12 and Healthcare. Reported to the president and built a cross-functional marketing team, fostering a culture of creativity, inclusion and performance as a servant-leader.

Reported to the president/CEO and led global marketing for a private equity-backed cybersecurity IoT SaaS startup. Crafted clear messaging from complex technology, executed GTM plans, demand generation, and public relations strategy for CISOs and DevSecOps in enterprise, energy and government. Launched the Atonomi device identity company and the utility token which led to $25M in overall investor funding.

Led global brand and demand generation marketing for product, licensing, and engineering services groups in B2B Industrial IoT SaaS and embedded systems company. Reported to the president/CEO and managed a team of three with a budget of $1M.

Global marketing lead for the $150M consumer electronics and automotive embedded solutions and engineering services consulting division. Led strategic marketing GTM, content campaigns, alliances, and customer events. Reported to the division head.

Developed and executed vertical product marketing and brand growth strategies for ERP/accounting solutions in key industries in the mid-market across the U.S. collaborating with field marketing, sales and partners.

Drove product marketing, brand recognition, content campaigns, demand generation and growth for Microsoft Dynamics ERP and Microsoft IT solutions across customers, ISV and reseller partners for key industries.

Corporate Communications, Post-Diploma Certificate

Seneca College

1995