• Led Black Button’s branded business with a $4 million annual revenue target. • Rebuilt the internal brand functions to focus on integration and sales growth with an external sales force, digital marketing campaigns, offsite samplings and bottle sales and a retail tasting room. Led cross-functional teams integrating creative, social, and influencer programs into growth marketing initiatives, and established KPIs for awareness, trust, and brand preference to track campaign impact. • Helped the branded business continue during one of the worst spirit category declines in 30 years.

• Provide strategic brand and marketing leadership to emerging consumer and tech brands, integrating CRM, digital engagement, and content marketing initiatives.

Served as the chief marketing executive for a $5B academic health system, overseeing global enterprise brand strategy, integrated marketing, and digital transformation: • Enterprise Brand Leadership: Defined and launched UR Medicine, creating a unified enterprise brand architecture including dozens of hospital, institute and program sub-brands across 1,500+ providers. Collaborated with hospital CEOs, business unit leaders and diverse internal groups to define brand positioning and go-to-market frameworks that scaled across multiple lines of business. Built and implemented marketing playbooks and performance dashboards connecting creative execution to business outcomes. Guided distributed brand and marketing teams through transformation, aligning storytelling and growth strategies to drive measurable enterprise value. • Growth & Market Share: Directed integrated campaigns that expanded regional brand preference at #1 and restored $300M/month in patient volume post-pandemic. • National Recognition: Achieved #5 most humanized health system brand nationally (Monigle, 2023). Digital & Content Marketing: Led the transformation to a digital-first marketing organization with integrated digital and social campaigns, patient acquisition initiatives, and CRM-driven programs. • Team & Culture: Built a 20+ member marketing department and network of external agencies. • Fiscal Leadership: Managed annual budget with rigorous ROI and performance metrics.

• Managed all administrative functions for the startup agency including budgeting, billing, accounting, human resource management and legal and all aspects of account management. • Won brand assignments from the University of Rochester including Strong Health, Simon School of Business and Warner School of Education. • Achieved profitability with first year revenue of $400,000 and $800,000 in the second year.

• Developed integrated strategies and campaigns for clients including Bausch & Lomb, Element K, Watkins Glen and Liebert, a subsidiary of Emerson Electric. Managed annual budgets ranging from $750,000 to $10,000,000. • Launched Bausch & Lomb Ocuvite ocular vitamins and ReNu No-Rub contact lens solution nationally. The No-Rub launch increased market share 2% during the 8-week national launch. • Built a New Business function. Solicited over 100 prospective clients. Won major assignments from Strong Health, Watkins Glen and Emerson Electric in 18 months.

• Led development of advertising and direct marketing campaigns for network laser printers, copier supplies and desktop ink jet printers. • Coordinated a major lead generation campaign for the Xerox Document Centre and Xerox Network Printers with staff from the New York office.

• Managed the Kodak Design Resource Center account and provided strategy and design/creative input for lines of business including copiers, motion picture imaging and disposable cameras. • Developed strategies and identity solutions for consumer brands such as Upstate Farms Dairy Cooperative (milk) and Seabreeze Amusement Park.