Through a mix of marketing industry expertise, brand strategy insights and passion for making a business impact, I offer contract, freelance, consulting and fractional leadership. From product launch sprints to implementation of best practices, I bring direction and clarity to teams needing support.

RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health. • Own and manage the brand identity and strategy for Healthline, America’s #1 health site, and its associated wellness app, Wellos. • Represent the voice of the brand and its consumers in internal product and business discussions, ensuring alignment with overall business goals. • Conduct comprehensive analysis of category competition, industry trends, and consumer insights to identify growth opportunities and market positioning. • Utilize strong analytical abilities to evaluate the end-to-end brand experience across multiple marketing platforms, ensuring consistency and impact. • Partner with internal and external teams to develop impactful creative concepts, target personas, and holistic campaigns including organic content and media executions. • Manage coordination among cross-functional teams to align marketing goals with business objectives, enhancing overall campaign effectiveness. • Monitor and measure the performance of brand campaigns, adjusting strategies as necessary to optimize results.

• Responsible for the core brand and tentpole marketing plans for Bankrate from conception to end-results reporting with senior leaders. • Launched first YouTube series for the brand. • Led all project briefings, developed compelling & insight-led briefs including audience targeting and messaging strategy.

• Managed a team to oversee numerous large-scale integrated media and creative campaigns within multi-million-dollar budgets for clients in premium home furnishing, e-commerce, retail, and healthcare industries. • Provided strategic input to develop effective campaigns that exceeded client goals, driving brand growth and customer engagement. • Oversaw client initiatives, including strategy development, paid media, analytics, project management, production, and creative execution. • Responsible for client budgets, scope of work agreements, schedules, reporting, billing, and process management. • Conducted detailed performance analysis of marketing campaigns, presenting insights and recommendations to clients for continuous improvement.

• Led an account management team responsible for overseeing budgets exceeding $45 million in annual spend for national retail and grocery clients. • Developed media plan strategies in collaboration with analytics teams, analyzing campaign results and reporting ROI to clients. • Negotiated contracts with vendors on behalf of clients, securing favorable rates and added value. • Managed relationships and communication with large national clients, ensuring alignment with their marketing objectives. • Encouraged team members to strive for excellence, consistently supporting their professional growth and development.