In charge of structuring the complete CX division within a digital business model through both creating new strategies/tactics and integrating current initiatives from different business divisions (product, channels and Human Resources), aiming to provide guidance for better business results, permeate customer-centric culture, improve the VoC program and reach omnichannel experiences for internal and external customers based on data analysis and actionable insights.

Macroproject management for the integration of Personalized end-2-end Customer Experiences through identifying opportunities, co-designing, implementing and coordinating models, KPIs / OKRs, journeys, campaigns, tech components and initiatives executed by multidisciplinary groups and functional departments based on an holistic business vision and agile execution.

Designing, collaborating, integrating, executing and measuring a wide array of methodologies and initiatives focused on developing, transforming, improving and redesigning the current Customer Experience (products, services, channels, models and processes) through research, business intelligence, innovation practices, actionable insights, assertive segmentation and betterment of communication, in order to strongly support our value offering and market differentiation.

Developing projects efficiently in terms of Marketing Intelligence and Research, Consultancy and Administration; relaying on my expertise within a broad scope of business fields. Specialized in identifying valuable consumer and market insights that lead to new strategies and tactics, turning them into actions.

Made best use of my knowledge, expertise, skills and business contacts in order to design and execute Marketing and Trade related projects and campaigns, with the purpose of contributing to the growth and profitability of small and medium enterprises through the planning and execution of over 20 successful projects.

In charge of planning and executing Promotional Marketing and Advertising Campaigns for major international companies such as Colgate-Palmolive, P&G, General Motors, Volkswagen Bank, Unilever and Nestlé, among others, beginning with the analysis of each client’s market specifications such as sales objective, target, advertising and promotion budget, commercial strategy and communication strategy, among others, with the purpose of reaching the client’s general and specific marketing goals. Average consumer redemption in each campaign: 35%.

Built and maintained branding strategies into Electronic Devices market through a variety of marketing and product planning activities. For example, Marketing plan management, precaution and reaction on market trends based on Market Analysis, design of price strategy towards market sensitivity and profit objectives, Marketing data interpretation, marketing and advertising campaigns launching, Public Relations, Media management, logistics coordination, product local package design, Promotion activities coordination, Promoters training as product specialist, promotional campaigns launching, ATL and BTL activity planning, Product purchase strategy and management, among others.

Business Consultant

ICE México

2025

CX Management

IZO Academy

2023

CX Design

TEC Monterrey

2022

CX Management

UDEMY

2022

Corporate Leadership

Crehana

2021

CX Summit

AMEC

2021

Category Management

Crehana

2021

Process Improvement

Fundación Carlos Slim

2020

Digital Strategies for Business

Columbia Business School

2019

Project Management and Design Thinking

ProyectaT

2018