Directed UX strategy across a 70-person organization, aligning research, design, and clinical workflows • Partnered with a research agency to recruit HCPs, patients, and caregivers; synthesized insights to drive strategic application • Delivered launch critical platforms for Genentech (Phesgo, Kadcyla, Perjeta, Itovebi) and Boehringer Ingelheim (OFEV, Jascayd, Lungs & You) • Directed UX for Johnson & Johnson’s Inlexzo and Spravato brands; created tailored dosing tools to support device training and adherence • Led campaign and UX testing across all brands; the Pfizer Xeljanz study drove a navigation redesign that improved time-to task by 35% • Oversaw digital engagement assets for Teledoc Health, including email templates and campaign integration • Navigated MLR workflows and FDA constraints, ensuring compliant, traceable design delivery • Led tooling transformation to Figma, reducing licensing costs and improving collaboration • Established organization wide accessibility standards, serving as accessibility lead and ensuring WCAG 2.1 compliance

Directed experience strategy and product design for zero-to one startups in healthcare, sports betting, private aviation, travel and EV charging • Oversaw the redesign and launch of Synapsis’ Holadoc, rebuilding the consumer app, telehealth provider portal, and admin system into a fully deployed platform • Built brand foundations and digital platforms—leading Brand Identity Creation Workshops that produced naming, logo, visual direction, and tone of voice • Created a reusable design system framework, reducing dev time by ~35% while balancing brand specific customization • Scaled a loosely structured team into a high-performing design organization—establishing pods, career paths, review cycles, and mentorship programs • Served as Growth Stage UX Advisor within WeKan’s Cohort program, guiding 26 founders on scalability, hypergrowth handoffs, brand alignment, and design governance over 3 years

Provided UX, research, and product innovation consulting to startups and growth stage companies across the US, collaborating remotely with agency partners in South America, Argentina, Kosovo, and South Africa • Led UX and product strategy for Vianova, a chronic care condition ecosystem comprising a patient facing app, caregiver companion app, care coordinator dashboard, and physician portal for recording personalized video messages; platform helped secure $750,000 in funding from Kaiser Permanente • Directed product and experience strategy for RecycleGo, a NYC based recycling incentive platform with a consumer rewards app, fleet management dashboard, and driver app; on the consumer app, we boosted consumer signups 20x and for the fleet management software, we reduced missed pickups through route optimization and real-time visibility • Architected the workflow and UX for Tape Jungle’s online customization tool, enabling customers to configure tape materials, colors, logos, and quantities through a guided, concierge style experience; partnered with a South Africa–based agency to deliver the tool and an animated explainer video at 30% of U.S. costs; the video reduced customer service calls by 60%, while the tool increased new sales by 19% and shifted 65% of repeat orders to self-service • Conducted and codified UX research across healthcare, sustainability, ecommerce, and logistics domains—applying interviews, surveys, diary studies, ethnographic research, card sorting, and competitive analysis to inform product market fit, MVP scope, and scalable design processes • Led user experience design across web and mobile platforms to ensure usability, brand alignment, and measurable business impact • Built and mentored design teams, led UX workshops, and supported talent acquisition to strengthen client capabilities and reduce reliance on external partners • Selected for Chief Experience Officer role at WeKan Enterprise Solutions after delivering a high impact consulting engagement that demonstrated strategic leadership and executional rigor