Established the company’s commercial strategy, including a clear & unique value proposition, ideal customer profile, and global marketing & sales process. Built the global go-to-market model with Microsoft co-sell and channel partnerships, and executed the company’s first up marketing strategy. These foundations have driven rapid pipeline expansion and scalable revenue growth.
Non-Executive Director for Paddle Payments Limited......the complete payment solution for SaaS & digital products. My focus is on supporting the Ireland entity with strong governance and enterprise substance to support scaled growth, profitability and exit planning.
Led commercial and operational strategy for high-growth EMEA and APAC regions at the global leader in Business Spend Management. Scaled commercial operations across two major growth regions. Partnered with CFO and CRO on commercial transformation initiatives to optimize revenue and profitability, maintaining Rule of 50 performance metrics
Drove international commercial and operational performance across advertising and media divisions. Delivered +30% YoY revenue growth and +15% EBITDA uplift, while expanding headcount from 75 to 450. Partnered with Apollo Global Management through multiple ownership cycles to drive transformation and operational efficiency.
Implemented Salesforce enterprise-wide for 220+ sales users across EMEA within six months. Reorganised GTM structure and enhanced sales enablement, improving pipeline efficiency and partner alignment.
Full P&L responsibility for a global software business; tripled revenue and quadrupled EBITDA within three years. Established software commercialization framework, partner strategy, and global expansion plan.
Built EMEA operations from start-up to 250+ employees supporting €450M revenue. Promoted to EMEA Exec Committee and recognised in Siebel’s Chairman’s Circle (top 5%).
Program leader for a broad range of product and technical services.
Diploma in Corporate Governance
Corporate Governance Institute
2025
Credential ID: Currently in progress - expected completion December 2026