Founder of Latam Growth Operators, driving revenue acceleration, GTM execution, and commercial transformation for companies across Latin America. I specialize in fast launches, scalable commercial models, churn reduction, and building distribution networks that convert.

Led the full launch and expansion of the HughesNet Consumer business in Mexico, building the division entirely from the ground up. Designed the commercial strategy, created a nationwide distribution network in fewer than 60 days, and scaled operations to USD 20M in revenue within the first 24 months. Directed all sales, marketing, operations and channel development functions, delivering the fastest consumer-market deployment in Hughes’ international history. Oversaw national distributors, rural coverage initiatives, customer acquisition KPIs, churn reduction programs, and long-term growth strategy across Mexico.

Led the commercial expansion and operational strategy for SKY across Mexico and multiple Central American markets. Oversaw a subscriber base that grew to more than nine million customers, managing large scale sales, distribution, field operations, retention, churn reduction and customer value programs. Directed national and regional commercial teams, built high performance distributor networks, strengthened partner ecosystems, and delivered sustained growth in highly competitive markets. Played a central role in developing SKY’s go to market strategy, operational execution model and revenue performance across both DTH and broadband services.

ed brand, portfolio and marketing strategy for one of Mexico’s leading beverage companies. Developed consumer driven campaigns, managed innovation pipelines and strengthened market positioning. Played an important role in designing commercial initiatives for the Hispanic market in the U.S., adapting brand messaging and product strategy for multicultural consumers.