Leads end-to-end public relations and corporate communications programs for global brands, blending strategic oversight with hands-on storytelling, media relations, and issues management. Serve as a trusted advisor to C-suite leaders, shaping narratives that connect brand, business, and culture while guiding teams and agency partners to execute high-impact, multi-channel campaigns. ● Increased impressions by 20% for PepsiCo’s Super Bowl activation by co-developing and executing earned media campaign for product launch. ● Strengthened Chase Personal Banking public profile, leading communications program that increased visibility by 35%, aligning internal and external storytelling around new services. ● Delivered significant earned media traction for Amgen, driving global campaign that increased awareness of key therapies and contributed to a 10% lift in sales revenue. ● Created crisis communications playbook for PepsiCo, building scalable systems for rapid response and equipping executive teams with clear, actionable protocols during high-risk moments. ● Trained SAP C-suite to deliver compelling, emotionally grounded narratives, enabling stronger thought leadership and improved performance across media interviews, panels, and keynote addresses. ● Developed patient advocacy communications campaign for AstraZeneca’s oncology division, securing top-tier lifestyle media placements. ● Elevated Mastercard’s share of voice by 40% supporting national media campaign on AI payments, securing top-tier media placements. ● Strengthened corporate reputation by leading media campaign for PepsiCo’s Strategy and Transformation function, establishing message consistency through media outreach and comprehensive training for Chief Strategy & Transformation Officer. ● Established Kraft Heinz CEO as industry thought leader by writing bylines and securing top-tier media placements.

Led public relations campaigns and strategic communications across various industries, enhancing brand visibility and executive presence. Directed cross-functional teams within matrix organizations to align media efforts, crisis management protocols, and internal narratives with corporate objectives, boosting industry recognition. ● Directed media relations strategy for IBM to successfully increase consumer awareness and B2B adoption by 15%. ● Strengthened public health awareness of the opioid epidemic by leading the PR strategy for Emergent BioSolutions’ antidote, positioning the product as a critical solution under a $100M government contract. ● Elevated industry recognition for Takeda’s oncology division, managing a high-impact national media campaign and crafting a compelling internal narrative to align with corporate objectives. ● Enhanced executive visibility and corporate reputation by providing strategic counsel and media training to Mastercard CEO. ● Achieved $500k cost-savings for Amgen by creating daily news engine to capture story momentum and secure top-tier media placements. ● Streamlined crisis management processes for PepsiCo’s packaging division, designing and implementing a response plan that improved efficiency and reduced costs. ● Led Mastercard’s contactless payments campaign, increasing consumer visibility by 20% and securing ongoing top-tier media coverage across broadcast, digital, and print outlets.

Directed content creation across multiple platforms for major news programs, ensuring impactful coverage of significant events to maintain competitive positioning and viewer engagement. Spearheaded development of innovative multi-platform series and managed production of high-quality news stories to drive revenue growth. ● Increased competitive advantages by guiding network within the evolving digital news landscape by fostering strategic partnerships and adopting emerging technologies to position the organization as a digital journalism leader. ● Increased sales revenues by delivering live, daily news reports across Good Morning America, Nightline, and World News Tonight with Diane Sawyer, ensuring timely and impactful coverage of critical events. ● Developed multi-platform series integrating branded content from sponsors, creating innovative revenue streams while enhancing viewer experience through value-added storytelling.

Managed and delivered live daily newscasts for NBC News and MSNBC, producing and anchoring special reports that maintained network credibility and engaged national audiences. Developed in-depth business reports and digital news content, ensuring editorial excellence and enhancing online engagement across platforms. ● Delivered live, daily newscasts for Early Today on NBC and First Look on MSNBC, ensuring seamless, real-time coverage of breaking news and current events, effectively engaging national audiences. ● Generated sales revenues by directing research, scripting, and anchoring business reports for CNBC and MSNBC, offering audiences in-depth financial analysis and timely updates to inform investment and market decisions. ● Produced and anchored NBC News Special Reports, providing accurate and detailed coverage of critical breaking news events, maintaining public trust and network credibility.