Duties and responsibilities: Data & Technology Project Leadership: Directed complex data and technology projects for global clients, focusing on generating insights to achieve defined business outcomes (acquisition, development, and loyalty). MarTech & CRM Strategy: Oversaw the technical implementation and integration of key data management, Marketing Automation (SFMC, Adobe AEP), Paid Media, and CRM technologies. Agile Methodology & Scrum Master: Functioned as Scrum Master, applying Agile methodologies and managing planning/execution using tools like Jira, Confluence, Teams, and Smartsheet. Team Management: Led and mentored multi-disciplinary teams of up to 15 members, including functional/technical consultants, data analysts, data scientists, and data engineers. Performance Optimization (AI & BI): Managed the optimization workstream, leveraging Data Engineering (dbt, Big Query, Cosmos DB) and Business Intelligence (Power BI, Looker) to define and deploy optimization pilots using AI and Graph Databases (Neo4J). Achievements: ● Global MarTech Deployment: Successfully defined and oversaw the complex global MarTech project rollout across 135 countries (after successful pilots in few countries) over two years, including architecture, use case definition, and team training/playbook creation. ● Business & Marketing Alignment: Aligned strategic business indicators with tactical marketing metrics, ensuring all data projects directly contributed to measurable ROI. email: julio.alegria@gmail.com Address: c/Canela 5 – Fuengirola Málaga Omnichannel Integration: Managed the global functional and technical integration of key communication channels (SMS and WhatsApp) using Infobip, enhancing customer reach. CRM Success Model & OKRs: Defined the success measurement model for CRM technology, including the definition of experiments, effectiveness OKRs, and efficiency goals. Advanced Customer Profiling: Implemented progressive customer profiling using Paid Media platforms and defined/deployed optimization pilots leveraging AI and Graph Databases to enhance personalization and targeting. Process improvement and adoption of best practices in data management, data as a product and DataOps. Clients: Coca Cola and IKEA