I lead thought leadership, media relations, social media and executive profiling efforts for Lenovo’s Solutions and Services Group globally. This includes crafting narratives and content creation for interviews and external speaking opportunities for our C-suite executives.

I built and rolled out the marketing communications and content strategy across key focus markets of Hong Kong, Singapore, India, Bangladesh, the US and UK. My role included media relations and producing strategic content such as research papers, infographics and case studies to build brand awareness and lead generation.

I led Lalamove’s Content and Communications function globally, comprising 10 markets in Asia and Latin America, including managing a team of PR and content specialists across the APAC region. I also managed the executive profiling of the Asia Pacific Managing Director.

Built HireRight’s Marketing function from scratch across the region, with a focus in Singapore, Hong Kong, India and Australia. My role encompassed building brand awareness and lead generation through events, performance marketing, email campaigns, public relations and account based marketing.