• Fractional Founder & Coalition Builder: Acted as the founding strategic leader for a visionary 50-year masterplan, convening and aligning 100+ specialists from government, private sector, academia, and NGOs. This demonstrates an unparalleled ability to step into a complex, fragmented environment as the first leader, establish credibility, and build a unified coalition around a forward-looking mission—directly analogous to becoming a startup's first fractional Head of Comms to build its narrative foundation. • Master of Stakeholder Synthesis & Strategic Consensus: Design and govern the multi-stakeholder engagement process that transforms conflicting priorities into a unified, actionable strategy. This core competency is critical for any fractional leader who must rapidly understand diverse internal/external perspectives (founders, team, investors, media, partners) and synthesize them into a coherent communication plan.

• Fractional Strategy Architect: Served as the lead communications strategist for Diageo's flagship initiative, conceiving and executing the integrated strategy that transformed a sensitive topic into a nationally recognized leadership platform. This exemplifies the core fractional service: entering as an external expert, diagnosing the narrative challenge, and building the strategic framework that drives measurable reputation and business results. • Advisor for High-Stakes Stakeholder Engagement: Engaged and aligned key federal government secretariats (Education, Health, Mobility, Labor), positioning the initiative as a national priority. Demonstrates the fractional leader's role in navigating complex external landscapes and securing elite validation—a critical service for startups seeking credibility with regulators, partners, or investors. • Driver of Massive Scaled Impact: Forged strategic partnerships that expanded reach to over 60 million unique users and drove 225% year-over-year growth in engagement. Proves ability to design and oversee campaigns that achieve audience growth and penetration at scale, a key mandate for any fractional Head of Comms brought on to amplify visibility.

• Fractional Campaign Leadership & Narrative Transformation: Served as the de facto Head of Communications for Gilead's landmark '100% Positive' campaign (Effie Award 2022), architecting the narrative strategy that transformed public perception of HIV by 96% and drove 5% nationwide behavioral change. This showcases the pinnacle of fractional impact: being entrusted with a client's most sensitive reputational challenge and delivering award-winning, measurable societal change. • Fractional Operations Leadership for Multi-Market Growth: Acted as the external communications lead directing Marsh's corporate communications across 7 LATAM markets, designing and executing strategies that delivered up to 325% ROI and secured #1 worldwide regional performance recognition for three years. Demonstrates expertise in building and scaling high-efficiency communication functions for complex, multi-territory organizations—a common need for Humiint's scaling clients. • Builder of High-Performance Teams & Client Partnerships: Managed and mentored integrated teams while achieving #1 regional employee engagement for four years. This dual focus on team excellence and client service mirrors the fractional leader's role in becoming a seamless, trusted extension of the client's leadership team.

• Fractional-Growth Strategist via Strategic Alliances: As the first senior comms leader for the region, forged and managed pivotal partnerships with telecommunications giants América Móvil (Telcel) and Claro, designing the joint go-to-market strategy that drove platform adoption across Mexico, Colombia, and Peru. This exemplifies the fractional leader's role in accelerating growth and credibility through strategic partnerships—a key lever for early and growth-stage tech companies. • Foundational Crisis & Reputational Resilience Architect: Spearheaded all crisis communications and reputational defense, establishing protocols that safeguarded corporate integrity and maintained over 80% positive media sentiment during high-stakes scenarios. This demonstrates the critical fractional service of building a proactive and resilient reputation framework, essential for any startup operating in a scrutinized or regulated space.

• Architect of Cross-Vertical Media & Influencer Strategy: As PR Director for a defining media brand, established and nurtured the foundational strategic partnerships across Vice's 7 flagship verticals (Music, Sports, Fashion, Technology, News, Arts, Food). This cultivated an insider's understanding of how stories travel through different cultural channels and how to build credibility with the creators and institutions that matter—providing fractional clients with unmatched access and strategic media intelligence. • Driver of Premium Narrative Placement & Authority: Transformed the media relations function into a curator of high-value editorial influence, securing consistent double-digit growth in premium, feature-length coverage. This expertise is critical for fractional leaders whose clients need to transcend mere mentions and earn the deep, authoritative media validation that builds lasting brand equity and thought leadership.