Created and ran communications function for this news aggregation start-up, rebuilding the company’s reputation and positioning it for an IPO. Executed comprehensive rebranding strategy that reinvigorated user engagement and market positioning, contributing to the company achieving 57% year-over-year revenue growth. Built strategic media relationships that generated 150+ tier-one placements in outlets including the New York Times and Axios, reversing negative coverage trends and restoring investor confidence. Navigated complex regulatory landscape in Washington D.C. for Japan-based company, developing public affairs strategy that demonstrated bipartisan support from American readers, news publishers, and policymakers, successfully mitigating regulatory threats. Elevated C-suite visibility through strategic media placements, industry speaking engagements, and award nominations, establishing leadership team as authoritative thought leaders.

Rebuilt and ran the communications team worldwide at this public company, an AI-powered adtech business that provides brand safety, ad verification and contextual targeting to top advertisers worldwide. Led communications strategy post-layoffs, doubling the market cap in six months by showcasing the company’s leadership in artificial intelligence. Essential partner on investor relations, crafting approach and messages for earnings announcements and successful investor day. Created and implemented strategy that had IAS leapfrog over competitors to capture the largest share of voice in earned media, positioning the company as having the most innovative technology and visionary leaders. Leveraged a steady stream of product launches with Meta, Alphabet, Amazon, Netflix, and other top partners to earn tier-one media coverage, driving demand from customers.

Created high-performing communications team from the ground up at prominent FinTech. Built and ran a nimble corporate communications team, overseeing media relations, internal communications, CSR, analyst and government relations. Secured 175+ tier-one media placements in outlets including TechCrunch, Forbes, Wall Street Journal, and CNBC, establishing Fast as a recognized innovator in the one-click checkout space and driving significant merchant adoption. Engineered the development of CEO's external profile, making him a high-profile authority in the e-commerce and fintech sectors, as well as an in-demand public speaker at major industry conferences, further driving sales and partnership opportunities. Managed crisis communications during competitive challenges and market shifts, protecting brand reputation through strategic messaging and proactive stakeholder engagement that maintained investor and merchant confidence. Reporting to the CEO and as a member of the senior leadership team, served as close advisor to the co-founders on a wide range of topics, including company priorities, customer acquisition strategy, company culture, personnel decisions and defining Fast's brand.

Built top-flight communications function at this HealthTech, conditioning the environment for an IPO. Strategically positioned the company with key external audiences – media, investors, partners and policymakers – in advance of an IPO for this AI innovator and insurer. Constructed and executed new strategy to enhance Clover’s corporate reputation with consumers, regulators, investors and health / tech communities by highlighting Clover’s executives and powerful artificial intelligence platform. Drove 300% increase in positive media coverage, with placements in CNBC, Bloomberg, Forbes, and healthcare trade publications. As a member of the company’s senior leadership team, helped drive overall growth and customer acquisition through an aggressive media relations program to affix brand affinity for Clover, fueling revenue growth at 4x the industry average with a rapid expansion into new markets.

Ran the communications and public affairs department at this high-profile, late-stage tech startup – the leading mobile sports betting and daily fantasy sports company. Created a strategic, proactive communications program that redefined the company’s corporate reputation and positioned it for rapid growth, leading to an extremely successful IPO. Spearheaded successful product launches that increased revenue and expanded the user base. DraftKings jumped from being the #2 player in daily fantasy sports to becoming the global leader. Secured 200+ tier-one media placements, increasing share of voice from 29% to 52% versus competitors. Defined public perception of the sports betting industry landscape in anticipation of a favorable U.S. Supreme Court ruling, drawing favorable media coverage and a strengthened position with investors. Shepherded the company through complex crisis communications and public affairs landscapes at the state and national levels through media relations, grassroots initiatives, social media campaigns and proactive think tank engagement. Managed global team, achieving higher results and job satisfaction while growing the team by 4x. Introduced robust employee communications function that reinforced the fast-growing company’s values, goals and business objectives while preserving its unique corporate culture.

Led all aspects of corporate, external and employee communications at the nation’s largest provider of preschool and childcare, reporting directly to the CEO. Rebuilt communications and corporate social responsibility departments to facilitate the multi-billion dollar sale of the company from Michael Milken to Partners Group, a Swiss private equity firm. Reporting directly to the CEO, provided counsel and handled all aspects of internal and external communications and corporate social responsibility.

Directed global communications, public affairs and financial literacy for world’s largest payment card brand. Provided vision and leadership in communications, media relations, issues management, social media and public affairs that enhanced Visa’s corporate reputation while creating a regulatory environment that provided the company with freedom to operate and grow. Ran efforts that further enhanced Visa’s standing as one of the world’s best brands, resulting in a 26% jump for Visa in Interbrand’s annual ranking of the strongest global brands. Managed global media strategy, generating 2,000+ annual placements across 40+ countries. Directed corporate social responsibility team worldwide, managing a multi-million dollar budget. Managed diverse global team, including athletes and celebrity spokespeople, and successfully motivated them for greater results and higher job satisfaction.