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Pauline A

Innovation Strategist and Coach. Leadership Mentoring. Business and Capability Consultant

About Me

Financially driven strategy and execution leader delivering enterprise value across APAC. Career intentionally progressed from commercial innovation (PepsiCo) to sector-level transformation and governance (MCCY) and multi‑sector advisory for SMBs (Republic Polytechnic). Known for translating whitespace into P&L outcomes through partner ecosystems, localization, and disciplined governance with clear economics: unit‑cost reduction, tariff/duty avoidance, margin protection, and speed‑to‑market. Fluent in English & Chinese; strong exposure in APAC regional business environment, was based in China, Thailand, Malaysia.

Jurisdiction

Singapore | Indonesia | Malaysia | Philippines | Thailand

Notable Employer

  • Senior Consultant at WSA Management Consultancy
  • APAC Innovation & Commercialisation Lead at PepsiCo Inc - Bangkok and Singapore

Experience

Seniority LevelDirector
Years of Experience20+ years
Current StatusActive
Senior Consultant
2024 - 2025

• Led and applied consulting for SMBs; design diagnostics and interventions with outcome tracking; mentor teams for on‑the‑job adoption with government grants. • Codify repeatable playbooks for digital, analytics, leadership and sustainability capabilities. • Established a data analytics and insight function to quantify demand, enrolment trends and skills gaps; identified opportunity spaces for course development across diplomas, specialist diplomas, micro‑credentials and short workshops in full‑time, part‑time and modular formats. • Co‑designed cognitive/physical programmes (incl. LEGO‑based activities) and facilitated workshops on design thinking, mentoring and coaching. • Owned grants/budgets and vendor coordination; standardized reporting cadences and post‑mortems to tighten delivery quality and learning loops.

Senior ConsultantNotable
2022 - 2023

• Advised startups/SMEs on nutrition innovation, commercialisation and data‑driven growth strategies.

Assistant Director, Digital Transformation & Project Management
2020 - 2021

• Authored a sector roadmap for digital adoption backed by financing grants and an IT solutioning toolkit; prioritised use‑cases via focus groups with industry leaders. • Drove a portfolio of digital projects through ministry stage‑gates with baselined outcomes, budgets and risks; set KPI trees and QBR rhythms to keep cross‑agency teams on schedule. • Led proposal reviews with technical and finance stakeholders; tightened statements of work, procurement packs and acceptance criteria to reduce rework and audit findings.

APAC Innovation & Commercialisation Lead Notable
2012 - 2019

• Drove transformation of the APAC portfolio in partnership with global line strategy; delivered ~15% revenue uplift and US$25M incremental revenue through renovated/new launches. • Led cross‑functional teams from ideation to full commercial launches, managing the stage‑gate process; achieved 100% on‑time innovation delivery and reduced time‑to‑market from 18 to 6 months. • Launched 20+ products and new product lines across 9 emerging markets; supported two innovation hubs and five manufacturing units to localize and accelerate innovation. • Built decision frameworks linking customer needs, segmentation and competitive signals to portfolio choices; delivered a 20% volume increase on priority lines by aligning product/pack/price to market realities. • Strengthened brand equity with trade narratives, packaging transformations and ecommerce storytelling; coached marketing managers via quarterly innovation training on frameworks and processes. • Ran seasonal/retailer‑exclusive engines; developed lift‑and‑shift playbooks to scale validated concepts across markets while safeguarding brand and quality standards.

Global Marketing & Business Development Director
2010 - 2012

• Built ASEAN/China routes‑to‑market from zero; managed technical documentation and partner onboarding. • Drove category education and event‑style activations with healthcare stakeholders; coordinated production, labeling and compliance.

Education

Masters of Business and Financial StudiesUniversity of Nottingham
2006 - 2010

Certification

Total Certifications10

Advanced Certificate in Adult Learning and Performance

Singapore University of Social Sciences

2023

Credential ID: 100127726

DIGITAL TRANSFORMATION AND CHANGE MANAGEMENT

BCG U

2023

Certificate in Workplace Learning Blueprint Development

Republic Polytechnic

2024

Credential ID: CETSC2024005122

Certificate in Mentoring for the Workplace

Republic Polytechnic

2024

Credential ID: CETSC2024008480

Certificate in Training Needs and Skills Gap Analysis

Republic Polytechnic

2024

Credential ID: RPSCM20240040

Certificate in Effective Coaching for Workplace Trainers

Republic Polytechnic

2024

Credential ID: CETSC2024007503

Sustainability Reporting and Carbon Management

Republic Polytechnic

2024

Credential ID: CETSC2024020793

Trainer the Trainer for Workplace Learning

Nanyang Polytechnic

2024

Feuerstein Instrument Enrichment Standard Level I

The Feuerstein Institute

2025

Credential ID: 88102

Feuerstein Thinking Memory Cognitive Coach Level 1

The Feuerstein Institute

2025

Credential ID: 87711

Skills

Core skills0
Languages3

Languages

Chinese
Cantonese
English