Weilin
Digital Marketing Expert
About Me
Jurisdiction
Experience
1. Business Development: Develop domestic and international customer acquisition channels (website/TikTok/WeChat/LinkedIn), formulate the company's marketing matrix, and has developed 5 new clients within 2 years. 2. Project management and order tracking: Oversea the entire product development cycle, from quotation to delivery. Have accomplished orders of over 500 million RMB. 3. ERP system optimization: Ensure smooth access to the ERP system across all departments, enabling realtime data synchronization across sales, production, and logistics departments.
1. Market Research：Conducted comprehensive market analysis and competitive research for small home appliance categories and subcategories, evaluating product feasibility for market entry. 2. Product Development：Defined product appearance, functionality, and conducted product line planning. 3. Project Management：Oversaw the entire product development lifecycle, including design, mold creation, prototyping, trial production, and mass production. Coordinated cross-functional teams (purchasing, engineering, quality control) and external suppliers to ensure on-time and high-quality project delivery. 4. Product Marketing Strategy：Responsible for pricing strategy, identifying product selling points, and collaborating with sales channels. Successfully launched best-selling products such as griddle pans and non- stick cookware series, which consistently ranked #1 in Taobao’s category sales. Managed cookware categories as company S-tier products, consistently ranking among the top 3 in company-wide sales and volume. 5. Product Lifecycle Monitoring：Monitored post-launch market feedback, organized cross-departmental meetings to adjust sales strategies and selling points in real time, identified emerging market demands, and drove timely product optimizations.
1. Black Friday Integrated Marketing: Developed strategies for advertising during Black Friday, including ads creatives, budget, channels, target audience by analyzing the data of sales, ad spend, audience, and competitors. Achieved $200,000 sales in a single day, up by 358% compared with that of last year same period, and up by 777% compared with that of the normal days in 2019. 2. Integrated Marketing for kids furniture during Covid-19: Predicting growth of demand in kids furniture during homeschooling, suggested to advertise our kids furniture on Google, Facebook, Instagram, and Pinterest at the beginning of quarantine, and optimized the budget and ad performance by analyzing real-time data on Google Analytics, which increased traffic to our ecommerce site by 100%, and increased sales by 255% in April compared with that of last year same period and by 108% compared with that of March. 3. SEO: proposed to use Google Optimize to test the site contents, and communicated with the engineer on website optimization, increasing the site ranking by 30%, organic impressions by 25%, and reduced bounce rate by 10%. 4. CRM: Designed email flow to increase the conversion rate and retention rate by Klaviyo, designed customer surveys and interpreted the survey results. The email flow is able to increase the conversion rate of furniture set by 100%.
Education
Certification
Tableau Essential Training (2020.1)
Linkedin Learning
2020
Introduction to Attribution and Mix Modeling
Linkedin Learning
2020
Bing Ads Accredited Professional Certificate
Microsoft
2019
Data Visualization with Advanced Excel
PwC
2019
SEO: Keyword Strategy
Lynda.com
2017
Google Tag Manager
2019 - 2022
Google Analytics Certificate for Power Users
2019 - 2022
Google Ads Fundamentals
2019 - 2020
Google Ads Search Certification
2019 - 2020
Google Analytics Individual Qualification
2018 - 2019