Leading digital and AI-driven initiatives from concept to delivery using Agile and hybrid methodologies. Spearheading an independent capstone project to enhance the digital marketing strategy of a Berlin-based bespoke jewelry brand, applying AI analytics, automation, and data-driven insights. Leveraging advanced AI tools for performance tracking, forecasting, and workflow optimization, integrating these technologies into core project processes. Collaborating in a cross-functional Agile team on a secondary project, driving sprint planning, backlog management, and iterative delivery cycles. Developing strong leadership, analytical, and technical skills through the practical application of project management frameworks and intelligent automation to real-world business challenges.

Directed the end-to-end planning and execution of email marketing campaigns, overseeing strategy, content development, segmentation, and automation workflows. Drove a 22% uplift in customer engagement and increased email-driven revenue share from 3% to 25% through data-led optimization and lifecycle marketing. Managed cross-functional collaboration with design, product, and analytics teams to align marketing initiatives with brand objectives. Introduced continuous A/B testing frameworks, improving open and click-through rates across all customer segments. Applied Agile methodologies to streamline campaign delivery timelines and reporting cycles.

Conducted in-depth best practices research to advance email marketing strategy. Overhauled existing email sales campaign leading to a 300% increase in directly attributable revenues. Simplified and improved existing email automation structures leading to improved engagement rates. Identified new opportunities for A/B testing and continuous improvement. Generally responsible for email marketing strategy from conversion to retention and winbacks.

Identified and implemented business-level competitive pricing tier opportunities. Generating a new source of revenue in excess of €200,000 annually. Identified and implemented processes to monetize free users. Conducted competitive and strategic analyses to guide business-level decisions.

Founded and managed a creative agency overseeing client projects from concept to delivery across photography and digital marketing. Led strategic planning, budgeting, and client acquisition, securing and managing key accounts across Asia-Pacific. Supervised a cross-functional creative team, ensuring projects met deadlines, quality standards, and client objectives. Implemented digital marketing campaigns (SEO, social media, content) that increased client engagement by 35%. Managed all legal, licensing, and IP compliance processes.

As the social media and web content manager for Dance FM 97.8, my responsibilities revolved primarily around the creation and management of web content for the company website (both graphics and text). I worked closely with presenters, as well as the marketing and sales teams so as to ensure that all of the company’s campaigns are coordinated. The website was also updated on a daily basis with new schedules, articles, events, and other information. Additionally, I was responsible for managing the company’s social media campaigns across a variety of platforms. This included regular posting, competition management, responding to comments and messages, managing social media budgets, and many other aspects.

PRINCE2 Foundation

PeopleCert

2025

Credential ID: GR466031565CS

PRINCE2 Practitioner

PeopleCert

2025

Credential ID: GR467011371CS