Spain
An advisory, interim, and project management boutique firm that advises C-suite executives on digital transformation projects and digital value creation models for industrial clients. Interim Projects below: Industry Expert (Interim Role) Client: Startupbootcamp — Amsterdam, Netherlands https://www.startupbootcamp.org/ January 2025 – December 2025 • Appointed as a strategic advisor and mentor to the C-suite of seven DeepTech startups within a venture capital portfolio, providing expert guidance in blockchain, robotics, and industrial IoT. The assignment focused on refining business models, aligning product-market fit, and initiating commercial traction. Engaged in hands-on workshops and strategic reviews to support startups in securing LoIs, enhancing investor readiness, and establishing early client engagement strategies. Project Director (Interim Role) Client: Nilfisk – Copenhagen, Denmark https://www.nilfisk.com/global/ April 2023 – September 2024 • Brought in as an interim expert to support Nilfisk’s strategic pivot toward Equipment-as-a-Service (EaaS) as outlined in the Business Plan 2022-2027. The engagement focused on the end-to-end design, piloting, and enablement of innovative service models, including Rental, Fleet-as-a-Service, and Pay-per-Use contracts. Responsibilities included co-creating offerings with pilot customers, building internal capabilities, and developing scalable commercial frameworks to drive recurring revenue growth across Europe. • Co-designed and implemented three pilot EaaS models with selected enterprise clients in Benelux and the UK, forecasting over €1.2M in projected annual recurring revenue and enabling Nilfisk to validate demand in untapped market segments. • Delivered six masterclasses and training sessions to over 70 commercial and technical stakeholders across Europe, ensuring cross-functional alignment and preparing teams for EaaS model scaling starting in 2025. Venture Partner (Interim Role) Client: Byld – Madrid, Spain https://byld.xyz/en/ March 2022 - September 2022 • Appointed as an interim Venture Partner to support early-stage deal sourcing for a DeepTech-focused corporate venture studio. Tasked with identifying, evaluating, and engaging startups across Germany, Switzerland, and Austria, with a focus on robotics, industrial automation, and applied AI. • Scouted and assessed over 100 early-stage startups, resulting in 12 high-quality investment prospects and two shortlisted for due diligence in robotics, AI, and advanced materials. • Developed and implemented a structured evaluation framework for DeepTech startups, improving screening efficiency and alignment with the fund’s investment thesis. Project Manager (Interim Role) Client: Autostore – Stavanger, Norway https://www.autostoresystem.com/ July 2021 - January 2022 • Engaged as an interim pricing and monetization strategist to support AutoStore's Productized solution for co-developing value-based SaaS pricing strategies, bundled product offerings, and monetization frameworks targeting small and mid-sized businesses through subscription and usage-based revenue models. • Conducted over 12 Voice-of-Customer (VoC) interviews with key system integrators and partners (e.g., Dematic, Element Logic, Bastian Solutions), uncovering critical monetization. • Executed two Proofs of Concept (PoCs) in Norway for Pio.com bundled offerings, validating product-market fit with long-tail customers; delivered two dynamic pricing calculators to support pilot teams, reducing quote generation time and shortening the sales cycle by approximately 25% during testing phases. Industry Advisor (Interim Role) Client: Epiroc – Stockholm, Sweden https://www.epiroc.com/ June 2020 - June 2021 • Appointed as an external strategic advisor by a leading global manufacturer of mining and infrastructure equipment to assess and expand its industrial data business. The engagement was structured in two phases: (1) strategic evaluation of the data-driven services market, and (2) design and piloting of digital asset management solutions for underground mining equipment. • Conducted 55+ qualitative interviews with C-level stakeholders across three continents, generating a comprehensive opportunity-gap analysis to inform strategic decision-making. • Co-created two new digital service concepts with internal teams over a six-month design phase, including condition-based monitoring and lifecycle optimization tools for underground mining equipment. • Delivered a strategic roadmap for digital service commercialization, including pilot design and go-to-market strategy, positioning the company for increased recurring revenue from data-driven service offerings. Industry Advisor (Interim Role) Client: SIG – Düsseldorf, Germany https://www.sig.biz/ January 2019 - May 2020 • Engaged as an interim strategic advisor to support SIG’s transition from time-and-material (T&M) service models to Pay-on-Performance (PoP) contracts across their aftermarket and field service operations. The objective was to develop scalable business models that leverage Industry 4.0 capabilities, combining data-driven service delivery, automation, and customer-centric KPIs to drive recurring revenue and enhance service efficiency. • Designed and piloted performance-based service contracts across key global accounts, resulting in a 22% increase in service margin and a 15% reduction in unplanned downtime for pilot clients. • Developed a modular pricing and contract framework enabling SIG to shift over 30% of aftermarket services toward recurring, outcome-based revenue models within the first 12 months.
Reporting to the VP of Services and managing nine direct reports. Clients: ArcelorMittal, Voith, ThyssenKrupp, Kimberly-Clark Corp, SCA, Tata Steel, Rio Tinto. • Developed commercial direction of Industrial IoT businesses enabled by Condition monitoring and Predictive MRO management for large Power transmission projects (> 100 million euros) within the Paper, Metals, and Marine industry sectors. • Led the development of the digital value proposition, pricing, and GTM for the new business model. Implemented new digital service offerings across 28 European locations.
Reporting to the SVP Product Management and managing four direct reports. Clients: BP, Shell, Chevron, Equinor, RWE, Gazprom, Husky Energy, Keppel FELS, Petrobras, Petronas. • Led the “go-to-market strategy" for the introduction of CAPEX and its services in large energy infrastructure projects (> 200 million euros). • Developed marketing strategy for new data-driven services and created growth in selected markets through Price, Partner, Promotion, and Physical evidence management. • Led reorganization of the regional partner network and service hub.
Reporting to the General Manager. Project leader role without direct reports. Clients: FMC Technip, Aker Solutions, Petrobras, NOV, Bechtel. • Led Business development to strengthen relationships with crucial MRO distributors across North Africa and EMEA. • Led the expansion and penetration of our Parker-store, OnsiteContainer, and HoseDoctor service concepts across Africa's offshore and marine sectors.
Operations Engineer to Account Manager Operations Engineer to Account Manager Schlumberger · Full-timeSchlumberger · Full-time Jul 2001 - Jul 2007 · 6 yrs 1 moJul 2001 to Jul 2007 · 6 yrs 1 mo Venezuela, US, EU, UK · On-siteVenezuela, US, EU, UK · On-site At Schlumberger, I progressed from Operations Engineer to Account Manager, gaining comprehensive experience across engineering, operations, and business development. I began managing $5M projects in Eastern Venezuela for clients such as ENI, TOTAL, and ConocoPhillips, overseeing the full project lifecycle from tender to execution and implementing RFID-based maintenance solutions for over 2,000 assets. As Senior Operations Engineer, I led HP/HT well construction projects exceeding $15M in P&L, and mentored engineering teams. I supported all International accounts, with logistics, design, and equipment optimization. Promoted to Account Manager, I managed a $120M division, developing value propositions for PDVSA, TOTAL, REPSOL, and BP, and serving as Geomarket Technical Advisor in underbalanced and non-conventional well services. Throughout my tenure, I enhanced service delivery, improved operational efficiency, and strengthened Schlumberger’s market position across Venezuela’s Eastern and Western regions.
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