• Led strategic initiatives between IT and business teams, ensuring functional and technical alignment. • Reduced technical rework from 30% to 5% through improved specifications and validation processes. • Restructured product roadmap based on capacity modeling, accelerating delivery rate from 35% to 70%. • Managed Salesforce projects focused on AI, integrations, and scalability. • Facilitated Agile ceremonies, defined user stories and acceptance criteria.

• Enabled a data-driven strategy for CRM roadmap using OKRs and KPIs. • Orchestrated a team of 7 Product Managers, enhancing collaboration with IT and stakeholders. • Standardized documentation and requirements management processes. • Managed product backlog in Agile environment, mitigating risks and ensuring value delivery.

• Prioritized CRM features aligned with business goals and stakeholder needs. • Facilitated Scrum ceremonies, defined MVPs and acceptance criteria. • Led a team of 5 to deliver Salesforce projects and maintain ERP/API integrations.

• Managed end-to-end IT projects: planning, estimation, budgeting, risk, and change control. • Migrated legacy ERP to a fully integrated multi-channel solution (NAV, Salesforce, Azure, APIs). • Introduced Agile practices for technical teams, improving visibility and efficiency. • Coordinated stakeholders and sponsors, tracked KPIs, SLAs, and incident resolution.

SAFe® 6 Product Owner/Product Manager

SAFe®