Founded and launched an at-home fertility testing brand on the Dutch market. Led research, product development, go-to- market strategy, and setup. Achieved customer traction and brand visibility within 3 months.

Led the development of department strategy and the yearly data strategy to support decision-making and prioritisation across different teams in the company. Scoped and implemented end-to-end cross-functional projects such as new systems, offerings, products, and department structures. Created forecasting models to improve planning and resource allocation across functions. Partnered with Product, Engineering, Data, Marketing, and Operations teams to launch global initiatives.

As the first portfolio manager, worked to set the function from the ground up. Managed the portfolio of 50 SMEs - 70% of the whole client base, 30% of ARR. Kept a Net Revenue Retention Rate at an average rate of 103% each quarter.

Created operation tools and systems in order to speed up customer help time and customer satisfaction. Analysed data and took part in projects to enhance the department’s performance.

Led product and offering development. Coordinated product launches and led campaign strategy to drive user acquisition.