Led social media and brand marketing efforts for a real estate brand, managing content strategy and execution across platforms such as Instagram. Developed and executed content focused on brand positioning, audience growth and lead generation, combining visual storytelling with platform-native formats. Managed community engagement, ensuring consistent brand voice, timely responses and relationship-building with potential clients. Collaborated closely with internal stakeholders to align marketing content with business objectives, campaigns and property launches. Analyzed content performance and iterated strategies based on engagement and audience insights in a fast-paced, results-oriented environment.