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Sebastian Ujica

Fractional Marketing & PR Specialist

About Me

I’m a marketing and communications professional with over 15 years of experience in media, digital content, and brand storytelling. I work at the intersection of marketing, PR, and content strategy, helping companies clarify their voice, earn visibility, and turn stories into measurable traction. My background is rooted in high-pressure media environments, where clear messaging, timing, and credibility matter. Over the years, I’ve led content and communications projects across digital, social, video, and live formats, collaborating closely with founders, executives, creative teams, and external partners. I specialize in brand positioning, media outreach, campaign messaging and thought leadership. From shaping narratives and writing press materials to coordinating multi-channel campaigns and tracking performance. I’m equally comfortable crafting a press pitch, building a messaging framework, or analyzing results to refine strategy. As a fractional partner, I support growing brands that need senior-level marketing and PR expertise without the overhead of a full-time hire. I value clarity, consistency and momentum and I focus on work that helps brands be seen, heard, and remembered.

Jurisdiction

Cameroon

Experience

Seniority LevelMid-Senior level
Years of Experience15-20 years
Current StatusActive
TV Editor · Producer · Coordinating Editor · HostAleph News
2020 - 2025

Developed TV and digital content. Coordinated editorial team, rundown, planning, guests and timekeeping. Hosted over 30 debate-format TV shows. Impact: Strengthened editorial workflow and prime-time debate formats.

Digital Editor · ReporterEurosport
2019 - 2020

Wrote articles, conducted live/remote interviews, developed new content formats. Provided snooker commentary (2019–2022). Impact: Improved video formats and boosted digital engagement.

Online Editor · Reporter · PhotographerProTV
2010 - 2019

Created multi-format content for TV, website and social media. Managed traffic and analytics for sport.ro and yoda.ro; social media scheduling. Produced video interviews, sports commentary for 5 years (WWE), and accredited photography. Impact: Modernized digital processes and cross-platform content distribution.

Education

Degree of Journalism / PhilosophyUniversitatea Spiru Haret
2007 - 2010

Skills

Core skills0
Languages2

Languages

Romanian
English