Led organizational restructuring across product & engineering teams while migrating from legacy systems, launching new marketing landing through checkout pages, improving middleware and launching new cooking class products

Led 0-1 launch of pet care marketplace MVP and SaaS platform that improved booking conversion and provider onboarding success rates pivoting key features including new healthcare focused metadata/taxonomy, semi-automated new supplier onboarding flow into the Kin app improving pet outcomes

Led end-to-end product development from client interviews and pilot testing new products ultimately developing the product strategy for identity resolution for future new product development

Defined product vision and strategic plan for acquisition and discovery for Stitch Fix's ML backed direct-to-buy business through understanding customer pain points, design partnership on conceptual prototypes, and iterative feedback loops, delivering 30% increase in new customer acquisition and 20% improvement in engagement. Led large-scale go-to-market launch by orchestrating cross-functional team spanning product, marketing, design, buyers, and leadership through bi-weekly strategic meetings, dynamic project prioritization, and rapid decision-making to execute on aggressive timeline

Drove AI/ML transformation of TripAdvisor Experiences, establishing teams and infrastructure while partnering with data science to deploy models from logistic regression to neural networks and recommendation systems that generated millions in revenue

Drove millions in revenue by optimizing search, mobile web and recommendations while leading strategic initiative for Google’s move to mobile first ranking achieving first page performance in key markets

Shaped and executed AB testing strategy for marketing, site merchandising, and executive initiatives, defined product requirements for internal testing platform, and built organizational testing capabilities through cross-functional training

Six Sigma Certification

General Electric

1999

Financial Management Program Graduate

General Electric

2000