Led product strategy for Agentic AI platform, delivering three distinct segmentation methodologies (Persona, Intentionists, Audience Planning) that democratized data-driven marketing decisions and enabled seamless multi-channel activation across Google Ads, Meta, The Trade Desk, and Google DV360. Strategic Repositioning & Revenue Growth: Orchestrated Weborama's transformation into a B2B Data Intelligence Platform, driving 25% ARR growth and securing Big Brand clients (L'Oréal, Renault, Crédit Agricole) and Media Agencies (Publicis US, Havas). Strategic Partnerships & Ecosystem: Established alliances with Snowflake and The Trade Desk, generating $2M+ in co-sourced data & media revenue and reducing integration time-to-market by 50%. Organizational Scaling: Grew product organization from 5 to 10 people, achieving 3 releases/quarter (vs 1 previously) and 95% retention through OKR-driven culture.

Led Contextual AI Strategy by building a Contextual Product for a Big Publisher in France and Big Media Agency in US, generating $4M in incremental annual revenue (150% YoY growth). Owned end-to-end lifecycle for enterprise Data & AI products used across Europe and US.

Financial Analysis for Non-Financial Managers

INSEAD

2023

Credential ID: 790563