With over 15 years of executive-level experience in Sales, Trade Marketing, and business development, I have successfully navigated various channels including Consumer Goods, Impulse, Pharmacy, Tourism, IT, and Horeca. Throughout my career, I have honed my expertise in driving operational efficiency and delivering impactful results. Finance Background with commercial vision. As a consultant since 2012, I specialize in end-to-end commercial efficiency projects. I have a proven track record in leading successful initiatives that encompass commercial restructuring, process redefinition, CRM implementation and corporate turnaround. In addition to my consulting work, I am passionate about sharing my knowledge and experience with others. I actively collaborate with several prestigious universities and esteemed business schools as a professor. My comprehensive skill set, strategic mindset, and dedication to excellence enable me to provide invaluable insights and solutions to businesses seeking to optimise their sales performance and achieve sustainable growth.