At Thrifty Car Rental, I led a team focused on digital acquisition and retention, driving measurable business growth through integrated marketing strategies. Achieved a 45% reduction in cost per lead by leading campaign restructuring and optimizing audience targeting, bids, and landing pages, with monthly campaign budgets exceeding $40,000. Enhanced conversion rates and lead quality by implementing CRO initiatives across booking funnels and landing pages, resulting in a 38% increase in completed bookings quarter-over-quarter. Boosted customer engagement and retention by designing and executing CRM lifecycle campaigns using MoEngage across email, push notifications, SMS, WhatsApp, and in-app journeys, increasing repeat rental rates by 22% within six months. Aligned marketing efforts with revenue targets and operational capacity through close collaboration with sales, operations, and product teams, supporting a 19% year-over-year revenue growth. Directed budget allocation and continuous optimisation using analytics dashboards and KPI tracking, ensuring campaigns consistently achieved at least 7x ROAS.