• Hired to provide leadership and strategic direction to an established family-owned label manufacturing business dealing with a decline in revenue and profitability • Instituted necessary cost controls and other margin-improvement actions, including targeted price increases, to address profitability while enabling additional investments to increase production capability and capacity. • Reorganized teams to enable more effective communication and speed up decision-making. • Implemented business intelligence platform, allowing the business to identify and address issues quickly and directly. • Reversed revenue and net income decline and grew both top and bottom line 20% within 18 months.

• Tasked with improving revenue and profitability performance of organization’s largest region, with ~$350M in FY2017 sales. Responsible for US, Canada, Central and South America. • Reduced sales staff turnover by implementing clear process guidelines, consistent KPIs, and performance accountability, bringing regrettable attrition from 25% to 13% YoY and improving overall sales process. • Established rigorous account planning processes, implemented comprehensive reviews of GTM gaps, and created effective sales incentive plans that combined to increase revenue 22%. • Improved profitability 12% by renegotiating major customer and distributor contracts, establishing more favorable rebate programs, and driving process efficiencies across all teams. • Collaborated with global product management, research & development, marketing, and operations to ensure products and services meet customer needs and address market service gaps.

• Chosen for a newly created role to create a startup business within RRD that leveraged proven technology in unique ways and in markets outside of RRD’s core expertise. Developed business case for investment and executed against the plan to achieve ROI in under 4 years. • Researched new technologies, negotiated business and technical partnerships, and established Minimum Viable Product requirements. Generated over $5M in first-year revenue. • Defined requirements for, hired, and led sales support team to provide critical pre- and post-sales consultative services to reduce implementation lead time and improve POC success rates. • Established product performance requirements, led development reviews, and kept project on time and on budget. • Developed go to market strategies, led business development efforts, and established pricing guidelines for a range of new products.