- Led end-to-end product design for a Dental SaaS platform serving 5,000+ clinics, driving a 35% increase in overall platform engagement.
 - Architected a Figma-based tokenization Design System that standardized interaction patterns, reducing designto-development handoff time by 25%.
 - Designed and shipped AI-powered features (outbound call automation and scheduling system), reducing manual operational tasks for users by 50%.
 - Executed A/B testing and data-driven iterations based on Hotjar/Google Analytics data, resulting in a 20% increase in task completion and 40% higher clickthrough rates.
 - Collaborated cross-functionally with Product, Engineering, and Marketing to align roadmaps, ensuring 100% adherence to WCAG accessibility standards. - Translated user insights and business goals into datadriven strategies that increased engagement by 35%.