Led end-to-end design strategy for Riotloc, an AAA-level game localization studio (clients include award-winning Baldur’s Gate 3, Kingdom Come Deliverance II). Built scalable design systems and communication frameworks, increasing lead generation by 1.5×, conversion rate by 39%, and customer return rate by 51%. Designed and launched a new studio website, attracting 1,500–2,000 monthly unique visitors and supporting inbound sales. Reduced asset production time from days to minutes by introducing AI-assisted design workflows and reusable templates. Created design language and MVP for a referral program SaaS (OneForce, AI MarTech). Led user research and delivered product MVP for Web3 portfolio management SaaS startup (stealth).

B2B company producing and providing rare chemical screening compounds for industrial clients like BASF, Abbott. Designed and implemented a PoC for an end-to-end order & production platform, reducing communication and deal-management costs by 60%. Digitalized internal workflows, cutting order processing time from days to minutes and reducing team workload by 27%. Introduced zero-/low-code tools and modern design practices, saving 80% of the digital production budget. Designed internal software to digitize a 300,000-item physical chemical compound library.

VC-backed ($150M) FinTech startup, regulated institutional-focused Web3 ecosystem for digitizing, trading, settlement and ownership of RWA, built on top of Hyperledger Fabric SDK. Multi-regional project presence (Switzerland, USA). Led product design for a data-heavy, regulated institutional Web3 platform, contributing to €900M in tokenized assets in 2022. Built and scaled the design function; hired and managed 4 designers working across 3 core products. Designed a compliant tokenization platform for the US market, collaborating with legal, compliance, and engineering teams. Established design governance and brand consistency across US & EU jurisdictions. Created product architecture for Symbridge DeFi exchange, the first ever hybrid digital asset exchange with a Bloomberg-inspired OTC desk and high-frequency trading support via FIX API.