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Shivani B

Fractional Head of People & Culture/ Executive Coach/Corporate Trainer

About Me

Fractional Head of People & Culture with extensive experience building high-performance cultures in fast-scaling SaaS startups (Series A-C, 30 to 120+ employees). Proven track record partnering with founders and C-suite to develop People Roadmaps, implement scalable People Ops foundations, and navigate organizational growing pains during hypergrowth. Specialist in strategic planning and hands-on execution, from defining company values and performance frameworks to implementing HR systems and coaching leaders through sensitive conversations. Corporate Trainer with a focus on leadership development and communication. Core values: confident humility, strategic authenticity, integrity.

Jurisdiction

Germany

Notable Employer

  • Director of Operations & People (De Facto Head of People) at Userlane GmbH
  • People Development Manager IT | Strategic HR Business Partner Function at Payworks GmbH

Experience

Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive
Executive Coach/ HR Strategy & Leadership AdvisorSelf Employed
2019 - Present

Start-up hypergrowth phase (Series A-C), mid-size & enterprise companies. Software development, SaaS, and technology companies, including distributed teams across EMEA and global markets. Partner directly with leaders to develop high-performing cultures during rapid growth. - Act as trusted thought partner to VPs and senior managers on org structure, role clarity, leadership behaviors, and team effectiveness - Diagnose team dynamics, misalignment, and friction points; design targeted interventions that improve execution, trust, and communication - Delivered 50+ training sessions on constructive feedback, conflict management, and inclusive leadership - Coach Sales, Customer Success, Sales, Engineering, and Marketing managers on feedback, difficult conversations, performance management, and decision-making - Specialized in coaching distributed teams and remote leaders to foster alignment, accountability, and psychological safety in hybrid settings

Director of Operations & People (De Facto Head of People)NotableUserlane GmbH
2016 - 2017

Founding operational and people leader during hypergrowth phase, scaling from 30→120+ employees in 14 months. Served as de facto Head of People in partnership with founders, building People Ops infrastructure from zero. - Designed and implemented company's first structured onboarding program, reducing time-to-productivity by 40% and creating "Day 1 ready" experience that made new joiners feel valued and appreciated (4.8/5 satisfaction rating) - Established company-wide communication architecture (team channels, cross- functional forums, all-hands formats) ensuring clarity of objectives, alignment, and cross-team collaboration during 4x growth - Implemented engagement surveys to drive targeted culture initiatives, maintaining high engagement scores despite rapid scaling - Created transparent goal-setting and progress-tracking systems enabling visibility and accountability across teams - Established performance management foundations: feedback loops, quarterly review cycles, operating rhythms (1:1 cadences, retrospectives) - Coached founders and first-time managers through leadership transitions, performance challenges, and organizational ambiguity - Managed sensitive offboarding processes maintaining legal compliance and dignity Key Impact: Organizational readiness directly contributed to successful Series B fundraising

People Development Manager IT | Strategic HR Business Partner FunctionNotablePayworks GmbH
2018 - 2019

Embedded HR Business Partner to CTO and senior leaders building HR infrastructure for 80+ technology professionals during rapid scaling and operational maturation (60 to 100+ employees). - Designed and implemented company's first comprehensive performance management and continuous feedback system, achieving 95% adoption across all tech teams within 6 months - Led talent calibration, succession planning, and compensation decisions in partnership with leadership and People Ops - Coached engineering and product managers on feedback delivery, difficult conversations and underperformance management - Conducted employee engagement pulse surveys and designed targeted culture interventions based on diagnostic data - Championed DEI initiatives including inclusive hiring practices and unconscious bias training for interview panels - Served as escalation point for sensitive employee relations situations, constructively managing conflicts while maintaining trust Key Impact: Built mature performance and feedback foundation enabling accountability and leadership effectiveness during critical scaling phase

Senior Product Owner, Project Lead, Sales & Marketing ManagerZooplus GmbH (E-commerce)
2009 - 2016

Leadership roles in large, international, matrixed organization leading cross-functional teams across Germany, UK, and Romania. - Led product, tech, and marketing teams; managed stakeholder relationships with C-suite executives - Developed team members and emerging leaders in high-pressure, complex stakeholder environments Key achievements: Achieved revenue growth €6M to €12.5M and customer retention improvement 57.7% to 73%

ConsultantAccenture
2007 - 2008

- Enterprise transformation consulting; structured thinking and executive communication in fast-paced environments - Award recipient for team performance and knowledge sharing

Premier Fellow Leadership CoachBetterup
2019 - Present

Coach senior leaders in digital-first environments using platform-based analytics and AI to inform development plans. - Specialize in leadership development, executive communication, and stakeholder influence. - Maintained 88% "exceptional impact" rating across 300+ coaching engagements, top 10% performer globally among BetterUp's coach network

MentorB/S/H Future Home Accelerator Powered by Techstars
2020 - 2021

Sparring partner to startup founders on product positioning, go-to-market strategy, and investor pitching.

Education

Masters of Master of Science Marketing Management (summa cum laude)The London College University College Kensington
2006 - 2007

Certification

Total Certifications6

Professional Certified Coach

International Coach Federation

2020

Certified Conscious Business Coach

Conscious business center intermational

2022

Certified Leadership Circle Profile Practitioner

Leadership Circle

2019

Professional Co Actuve Coach

Coaches Training Institute

2018

Dare to Lead Trained

Dare to Lead Trained Brene Brown

2019

Certified Scrum Product Owner

Scrum Alliance

2012

Skills

Core skills9
Languages2

Skills

People Roadmaps &Strategic Planning
Executive Coaching
Organizational Design
Performance Management
Culture Architecture Employee Engagement
Leadership Development
Change Management
Training & Facilitations
Onboarding Design

Languages

English
German

Services