Consumer Services
Farming, Ranching, Forestry
Oil, Gas, and Mining
Manufacturing
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Professional Services
Technology, Information and Media
Utilities
Transportation, Logistics, Supply Chain and Storage
Entertainment Providers
Education
Active

Ashton J

Growth & Marketing Executive | Scaling Consumer & B2B Brands Using Agile Methods

About Me

Ashton Johnson is a fractional Chief Marketing Officer and executive advisor with 16+ years of experience helping consumer and B2B organizations scale with clarity and discipline. She partners with founders, executives, and boards to turn strategy into execution by aligning teams, systems, and priorities. As a CMO and growth operator, Ashton leads go-to-market strategy, brand positioning, and operational scale across startups and established companies. She builds and guides cross-functional marketing, product, and engineering teams, oversees multimillion-dollar budgets, and delivers measurable outcomes. In parallel with executive leadership, Ashton coaches marketing teams in agile principles, helping organizations improve focus, speed, collaboration, and performance while reducing burnout. Known for her pragmatic, outcomes-driven approach, she brings alignment, momentum, and sustainable operating rhythms to teams navigating growth and change.

Jurisdiction

United States | United States Minor Outlying Islands | Germany | Austria | Belgium | Bulgaria | Denmark | Luxembourg | Poland | France | Italy | Ireland | Greece | Sweden | Spain

Experience

Seniority LevelExecutive
Years of Experience15-20 years
Current StatusActive
Fractional CMO
2024 - Present

At Global Axiom, I lead growth and marketing across five consumer and B2B brands, driving strategy, positioning, and execution to scale revenue and market impact. I focus on solving complex challenges at the intersection of operations and customer experience by leveraging emerging technologies, including AI and advanced automation. My role spans aligning brand strategy with operational realities, implementing data-driven growth systems, and deploying new technologies that improve efficiency, responsiveness, and customer outcomes. By integrating AI-enabled tools and modern platforms, I help transform how teams operate while delivering measurable improvements in performance and experience.

Founder
2023 - Present

I founded MKT AGILE after repeatedly seeing high-performing marketing teams struggle, not because of a lack of talent or strategy, but because of unclear priorities, constant context-switching, and execution bottlenecks. Traditional marketing operating models weren’t built for today’s speed, complexity, or cross-functional demands. Through MKT AGILE, I help organizations implement agile principles specifically designed for marketing teams. This includes creating clear operating rhythms, aligning leadership and contributors around shared goals, improving visibility into work and capacity, and establishing repeatable systems that turn strategy into consistent execution. I’ve helped organizations of all sizes adopt agile ways of working that lead to faster delivery, stronger collaboration, better decision-making, and measurable performance gains, while also reducing burnout and improving team morale. The result is marketing teams that are more focused, more effective, and better aligned with the broader business.

Director of Consumer Marketing
2022 - 2023

As Director of Consumer Marketing at Quotient, I built the U.S. consumer marketing function from the ground up, hiring and leading a high-performing team and implementing a data-driven growth strategy to scale a mobile app originally launched in Europe. By leveraging performance marketing, lifecycle optimization, and analytics, I successfully led the U.S. market launch, driving rapid user adoption, strong retention, and meaningful revenue growth. This expansion played a key role in accelerating company's growth and supporting the company’s successful acquisition.

CMO
2020 - 2022

As Chief Marketing Officer at Uprise Partners, I was promoted from Marketing Director to lead the firm’s marketing organization while also overseeing the engineering team responsible for developing custom technology solutions for clients. In this role, I guided strategy and execution across a diverse portfolio of clients, aligning marketing, technology, and business objectives to drive growth and measurable outcomes. By integrating custom-built platforms and data-driven marketing programs, I helped clients scale more efficiently while strengthening Uprise’s reputation as a strategic, technology-forward partner.

Education

Degree of History/Poli SciMissouri University of Science and Technology
2006 - 2009

Skills

Core skills0
Languages1

Languages

English