Education
Technology, Information and Media
Active

Mauro Velasco

Product, Marketing, and CRM Executive Propelling Business Expansion RevOps, Sales Ops & BizOps

About Me

Product, Marketing, and CRM leader dedicated to driving business growth, possessing extensive experience in LATAM markets across EdTech, SaaS, loyalty programs, and digital commerce. I integrate strategic leadership with a hands-on approach, actively engaging in operations to guarantee effective execution. My decision-making is informed by data, utilizing metrics and analytics, while I consistently strive to harness digital tools and automation to enhance processes, scale outcomes, and produce measurable impacts on revenue, adoption, and customer retention.

Jurisdiction

Mexico

Experience

Seniority LevelDirector
Years of Experience10-15 years
Current StatusActive
Leader of Product, Marketing, and CRM
2023 - Present

Accountable for digital transformation via process automation utilizing innovative technologies. Strategic product and marketing management with direct accountability for the launch of two pivotal digital products, one of which accounts for 70% of the company's revenue and sustains an adoption rate of 97%. Roadmap management, MVP formulation, and UX/UI evaluation for product development centered on growth. The implementation of marketing strategies resulted in a threefold increase in lead generation and a greater than 30% rise in click-through rates. Spearheading the thorough implementation of HubSpot as a CRM, consolidating operations and facilitating new initiatives. Product profit and loss management, establishment of new functional areas, and formation of multidisciplinary teams to expand the business.

Skills

Core skills0
Languages2

Languages

English
Spanish