Mexico
Accountable for digital transformation via process automation utilizing innovative technologies. Strategic product and marketing management with direct accountability for the launch of two pivotal digital products, one of which accounts for 70% of the company's revenue and sustains an adoption rate of 97%. Roadmap management, MVP formulation, and UX/UI evaluation for product development centered on growth. The implementation of marketing strategies resulted in a threefold increase in lead generation and a greater than 30% rise in click-through rates. Spearheading the thorough implementation of HubSpot as a CRM, consolidating operations and facilitating new initiatives. Product profit and loss management, establishment of new functional areas, and formation of multidisciplinary teams to expand the business.