• Led brand and campaign strategy engagements for early-stage and growing businesses, defining brand positioning, narrative frameworks, and go-to-market storytelling aligned with business objectives. • Designed integrated brand and campaign frameworks spanning content, CRM, digital, and paid channels, ensuring consistency across the full customer journey. • Partnered with founders and leadership teams to translate strategic vision into clear messaging systems, creative direction, and launch playbooks. • Leveraged AI-driven insights and social listening to refine brand messaging, localize narratives, and strengthen audience resonance across markets. • Developed end-to-end brand and launch playbooks, from strategic positioning and tone of voice to creative asset direction and digital activation.

• Led 360° brand and marketing strategy across France, Spain, and Italy, integrating digital, social, influencer, and retail channels to drive brand awareness and audience engagement. • Defined creative campaign platforms and Go-to-Market frameworks for 8+ product launches, ensuring locally resonant storytelling aligned with global brand vision. • Acted as a strategic partner to content, PR, digital, and sales teams to deliver culturally relevant brand campaigns, exceeding engagement KPIs by +15%. • Collaborated with global brand teams to lead brand restages for Listerine and Johnson’s Baby, strengthening positioning and increasing market share by +2pp across 18 EMEA markets.

• Led regional brand strategy and portfolio direction, delivering +28% growth through digital-first brand campaigns that exceeded engagement benchmarks by +38%. • Spearheaded category expansion and brand positioning initiatives in pharmacy and paediatric skincare, aligning brand narratives across medical, retail, and consumer audiences. • Partnered with global creative and medical teams to define scientifically grounded, consumer-centric brand messaging, ensuring consistency and credibility across EMEA markets. • Oversaw regional brand investment and media prioritization, optimizing ROI while strengthening long-term brand equity.