Brand, Advertising & Marketing Consultant Shane Whelan™ is a flexible, scalable, and professional advertising, marketing, and brand consultancy resource. With nearly three decades of experience working on national and global brands, and as a former Board & Group Account Director at Havas Worldwide Dublin, my reputation is built on delivering excellence from start to finish. I have a proven track record of growing brand awareness, loyalty, route-to-market strategies, and market share. I provide marketing, mentoring, advertising, and brand consultancy solutions to SMEs, start-ups, and artists, with a focus on achieving impactful results. Tailored Solutions: Delivering bespoke marketing, advertising, and brand consultancy services aligned with each project’s unique objectives and needs. Seamless Collaboration: Working directly with clients or alongside existing agencies and communications partners to ensure smooth integration and consistency. Catalyst for Success: Helping brands and artists realize their full potential while bringing their vision to life. Passionate and Flexible: Adopting a passionate, flexible, and discrete approach, fully immersing myself in each project as an extension of your team. Positive Outcomes: Believing that enthusiasm and enjoyment drive better work and greater results. Mutually Rewarding Partnerships: Building open, transparent relationships that are both valued and rewarding for all collaborators. Another dimension of my philosophy lies in a commitment to engaging with popular culture. This includes stepping beyond selling, marketing, and advertising to create entertainment, art, and work that is meaningful and worthwhile.

Brand, Advertising & Marketing Consultant Built a marketing consultancy delivering branding, NPD, and advertising solutions for clients in Ireland and London, including BiaVest, Mount Juliet, Newstalk, IRS+ Brand Strategy & Creative Development, David McKernan Brand Creation, Bulmers Irish Cider, Forbidden Fruit, eVoke.ie, Setanta Sports, Skechers, Forbidden Fruit Music & Culture Festival, Irish Daily Mail, WineLab.ie, Cask9, Flaming Leprechaun Whiskey NPD for the US, Climpson & Sons Coffee, LoFi Espresso Martini, Red Brick Road and CLK Legal in London, among others. Developed the Chelsea Coffee Club in London as a market opportunity for an angel investor, targeting emerging markets. This included profiling the coffee, creating the brand, and registering the trademark under my name Successfully negotiated the sale of the PROjekt.ie domain, showcasing commercial expertise. Show less Promoter & Co-Creator, Barretstown Charity January/2008 December/2021 PRO BONO WORK 2008 – 2021 Co-created the Barretstown Charity Inspirations Concert and Barrestown Talks series, raising funds and awareness through high-profile events like Roy Keane in conversation with Matt Cooper. Promoter & Organizer, St. Francis Hospice Dublin 2014 – 2015 Coordinated the world premiere screening of Dracula Untold, in the Savoy cinema, Dublin raising funds for St. Francis Hospice.

Advertising, Branding, Media & Marketing Board Director and key member of the agency management team, overseeing strategic direction, new business development, and campaign execution during a 16+ year tenure leading the Magners and Bulmers Irish Cider business. Magners and Bulmers Irish Cider: Managed budgets exceeding €75 million across all media and sponsorships, leading teams in six international markets and overseeing campaigns for multiple line extensions, including Beck’s Vier, Britvic, Ritz, Tennent’s, and Caledonian Smooth. Seconded client-side to lead feasibility studies and research in the USA and UK, shaping the brand’s international strategy and facilitating its global rollout. Delivered high-profile, multi-media campaigns across TV, digital, print, outdoor, sponsorship, and experiential media, including: Magners Comedy Festival and Wasps Rugby Sponsorship, boosting brand visibility. Magners League Sponsorship, elevating the brand’s sports presence. Creation of the Magners Irish Sessions, promoting Irish music and culture internationally. Bulmers Forbidden Fruit Festival Sponsorship, blending music, art, and brand experience. Directed the launch and NPD of Bulmers Pear, achieving €20 million in consumer sales within 10 months. Headed up the TV production of multi-million-euro campaigns in Ireland, South Africa, India, New Zealand, and Spain, working with both Irish and local service companies to ensure global alignment and creative excellence. Additionally, worked on The Automobile Association, launch of 3 Mobile in Ireland, Tayto, Standard Life, Mazda, Liffey Valley Brand Development, and Quinta do Lago in the Algarve, to name a few.