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Matthew R

Head of Brand Experience | Experiential Marketing and Production

About Me

I'm an experiential events and operations leader with 15+ years of success connecting brand strategy to real-world execution. I bring a multidisciplinary background across event production, field marketing, and brick-and-mortar retail, with a focus on scaling operations, leading high-performing teams, and delivering meaningful brand impact. Whether activating at global sporting events, launching new retail formats, or managing field marketing programs, I specialize in building the systems, partnerships, and infrastructure that help brands show up consistently and effectively. I’m just as comfortable in the field as in the boardroom, trusted by clients, respected by peers, and known for delivering results under pressure. Above all, I’m a builder of businesses, teams, and experiences. I lead with care and intent, build with purpose, and thrive where creative ambition meets operational discipline.

Jurisdiction

United States

Experience

Seniority LevelDirector
Years of Experience15-20 years
Current StatusActive
Head of ProductionOS Studios
2025 - Present

My work includes managing timelines, budgets, vendors, permitting, fabrication, and on-site logistics. I act as the central hub across creative, brand, and operations teams, ensuring seamless execution while maintaining creative integrity and brand standards. I oversee everything from location sourcing and vendor procurement to buildout and strike. On site, I direct crews, manage production schedules, and handle real-time problem solving to ensure high-quality delivery under pressure. I’ve led programs across multiple markets, managing six- and seven-figure budgets and collaborating with top-tier agencies, builders, and brands. With deep experience in both retail and live event environments, I understand what it takes to deliver impact at every touchpoint. I bring operational rigor, creative collaboration, and calm leadership to every project. Open to partnering with brands, agencies, and production teams seeking senior-level freelance support to deliver experiences that are on time, on budget, and on brand. If you're a brand, agency, or production partner looking for someone to deliver on time, on budget, and on brand, let's connect.

Skills

Core skills0
Languages1

Languages

English