Transforming CRM from a Cost Center into a Primary Revenue Engine. I am a high-impact Fractional Leader specializing in architecting and scaling CRM ecosystems for global enterprise brands and high-growth scale-ups. With 15+ years of experience—including leading the global CRM transformation at Miele X and digital strategy at L’Oréal—I bridge the gap between complex MarTech architecture and board-level business goals. My Core Value Proposition: I help organizations unlock the full potential of their customer data. Most companies utilize less than 20% of their CRM’s capabilities; I provide the strategic oversight and technical orchestration to bridge that gap, focusing on Bloomreach migrations and hyper-automated customer journeys. Key Achievements: Scale: Orchestrated the global migration to a unified Bloomreach stack across 20+ international markets. Revenue: Tripled CRM-attributed revenue within 3 years by deploying 300+ automated behavioral journeys. Efficiency: Increased consumables turnover by +360% in key European markets through predictive modeling and data-driven lifecycle management. How I Work with You: I offer fractional leadership (1-2 days/week) or project-based "Strategic Sprints" to help you: Audit & Roadmap: Identify the "leaks" in your current funnel and build a 12-month growth plan. MarTech Migration: Lead the transition to advanced CDP/CRM platforms (Bloomreach specialist). Interim Leadership: Professionalize your CRM team and stabilize operations during periods of rapid growth or transition. I don’t just deliver "campaigns"—I build scalable, automated systems that increase Customer Lifetime Value (CLV) and maximize exit valuation for PE-backed brands.