• Lead the integration and control of the annual budget • Overseeing the Comptroller's control desk (Costs, Prices, Credit & Collections, and Treasury) and ensuring the correct consolidation of financial information from three plants, strengthening budget accuracy and deviation analysis, and the quality of reports to management

• Lead the implementation of administrative and financial automation solutions for 450 business units nationwide, developing productivity indicators and profitability reports per store; in addition, lead the design and delivery of the national program “Finance for Non-Financial Professionals,” strengthening the administrative skills of retail staff and increasing the operational and financial efficiency of the channel

• Lead the financial planning and execution of the national CAPEX budget, evaluating investment projects and ensuring ROI compliance through control and alignment with strategic business objectives. • Collaborate with the Commercial and Technical departments for the launch of new retail products and services, performing profitability analyses, pricing, inventory valuation, and financial projections to maximize operating margins. • Design and consolidate financial reports and indicators for the Board of Directors, Stock Exchange, and América Móvil, in addition to implementing cost control and budget efficiency initiatives, strengthening the company's profitability and financial sustainability.

• Lead financial planning and P&L control by category and product in 10 Latin American countries, ensuring budget accuracy, strategic alignment, and sustained profitability, achieving a 12% improvement in the P&L for energy drinks by optimizing the logistics chain to Central and South America. • Develop and implement ad-hoc financial models for the new business incubator, strengthening economic viability and strategic decision-making in innovation and regional expansion projects. • Collaborate with the Commercial and Operations departments to identify growth opportunities, designing financial strategies that boosted market share and generated a 5% improvement in market share thanks to portfolio optimization and SKU differentiation by segment. • Execute plans to optimize logistics costs and operational efficiency, achieving a 2pp improvement in operating margin and strengthening competitiveness in high-growth categories. • Act as Finance Business Partner in the launch of a new product in 10 Latin American markets, leading the financial evaluation, pricing, and profitability projections, reaching the financial break-even point during H1 of operation.

• Lead the group's financial planning, strategy, and execution, optimizing budgeting and reporting processes through the automation and digitization of SAP tools, significantly reducing response times and improving the quality of service provided to management and the Board of Directors. • Act as a Finance Business Partner in defining commercial and operational strategies, promoting Revenue Growth Management initiatives, cost efficiency, and expense control, with a direct impact on the profitability and productivity of more than 350 branches nationwide. • Lead the financial digital transformation, integrating comptrollership, credit and collections, purchasing, and planning into a unified analysis and control model, strengthening strategic decision-making and comprehensive visibility of corporate performance.

• Led financial planning and analysis, managing P&L by product and conducting performance reviews that optimized profitability, budget control, and forecast accuracy, achieving 98% forecast accuracy and improving P&L by 5% through efficiency initiatives in purchasing, pricing, and portfolio optimization. • Lead the group's financial and tax strategy in Mexico, ensuring regulatory compliance and timely VAT recovery, reducing outstanding balances from 36 to 3 months by redesigning the process. • Manage comprehensive treasury (accounts receivable, accounts payable, and cash flow) through the implementation of a centralized treasury model, achieving the financial turnaround of the business to become a cash-positive organization. • Implement state-of-the-art digital solutions (S4HC, SAC, CLM, Tableau), achieving a 15% reduction in accounting closing times and a 40% reduction in financial reprocessing, as well as digitizing 100% of legal processes with the implementation of a CLM system. • Participate in the design and implementation of development and leadership programs, strengthening the capabilities of the areas under your responsibility and promoting a highly productive and empowering work environment. • Oversee financial governance and internal control, ensuring three consecutive years without observations in internal and external audits, and promoting purchasing, transfer pricing, and discount management policies that improved EBIT by 5pp, in addition to reducing fill rate penalties by 50% through logistics optimization and a new 3PL.

• Lead global financial planning and analysis (FP&A) for the company's main business units, overseeing budget, forecast, and profit and loss (P&L) reporting processes, ensuring accuracy, consistency, and alignment with defined strategic objectives. • Lead a financial team of 20 employees in Mexico, providing service and analytical support to stakeholders in the United States, LATAM, and Europe, contributing to the development of the organization's financial processes through the standardization and automation of performance reports, budget control, and profitability analysis by segment. • Build a culture of collaboration and high performance, ensuring consistency in the service we provide to different businesses, as well as the development and growth of my team. • Partner with CFOs from different businesses to collaborate on all types of financial projects that ensure the fulfillment of goals and strategy.