PE-backed, 1500-person global fitness management company providing a core software platform for gyms, health clubs, and wellness organizations, processing $14B in payments annually and serving over 40 million members in 100+ countries. • Led cross-functional product organizations responsible for 100+ countries (Data & Insights, Operator Experience, Enterprise Experience, API), driving PLG growth across SMBs, Big-Box gyms, and Global Enterprise groups. • Reduced member churn by 30% and improved class booking velocity by 23%, directly increasing lifetime value and revenue retention across global markets. • Re-architected the company’s data platform into a full product portfolio — Data as a Service, Insights as a Service, and Data Intelligence— enabling new revenue streams, improved data quality, and expanded product footprint. • Led the development of an AI-powered data intelligence suite tailored for the fitness/wellness industry. • Unlocked high-value AI applications for mission-critical challenges in the fitness/wellness segment. • Redefined product roadmap decision-making frameworks, aligning strategic priorities with market opportunities and customer needs.

Leading EdTech marketplace connecting international students with 15,000+ educational programs globally through a B2B2C model. • Led cross-functional teams (Product, Engineering, UX/UI, GTM, QA), boosting platform engagement by 35% and driving $50M+ in additional revenue. • Reduced support costs by 10% with the first AI-powered co-pilot. • Implemented an omnichannel strategy and ML recommendation engine, achieving 20% faster application processing and 30% higher student enrollment conversion. • Re-architected platform to microservices, reducing bottlenecks and improving team efficiency by 60%. • Led distributed teams across North America, South America, and APAC, fostering a culture of accountability, innovation, and high performance.

Global leader in online food delivery, operating in 20+ countries with millions of users and a robust logistics marketplace. • Scaled the logistics business from 6M to 150M orders/year ($120M to $3B), contributing to JustEat Group revenue growth from $1B to $5B and secured its position as the first globally profitable logistics platform. • Directed global product strategy for a multi-product SaaS marketplace, managing 150+ team members across Product, Engineering, Design, and Data Science. • Launched on-demand driver payments and marketplace monetization features, unlocking new revenue streams. • Improved business KPIs by 30% through machine learning and data-driven optimizations.

Canada's leading food delivery marketplace, acquired by Just Eat. • Led restaurant product strategy, shipping the first ad-based product—boosting EBITDA by 25%. • Launched an advanced analytics platform, improving restaurant delivery operations by 40% and driving operational efficiency. • Increased order volume by 50% through POS integrations with major brands like McDonald’s and Tim Hortons. • Developed an execution framework that improved decision-making speed and enhanced KPI performance by 30%.

Brazil's first VC-backed social commerce platform, enabling e-commerce growth through crowdsourced, influencer-driven product recommendations. • Built Brazil’s first social commerce platform, driving 3x higher conversion rates via influencer-driven sales. • Secured venture capital funding and led company to successful acquisition. • Partnered with 70+ e-commerce players to scale digital and social commerce strategies across multiple consumer verticals.

A PE-backed enterprise software company focused on data intelligence and location-based services. • Expanded product portfolio by 100%, tripling revenue through a new SaaS business unit. • Led a successful spin-off, appointed as the CEO of the new company.

• Led projects focused on mobile data analytics, network optimization, and performance enhancement. • Reduced churn rates and improved ROI through strategic network optimization and cost-saving initiatives. • Led three mobile network startups, achieving top network status in Southern Brazil for two years.

• Provided consulting services for innovation management, including market analysis and strategic planning for wireless technologies. • Designed and launched Brazil’s first mobile bank ATM, contributing to the evolution of bank technology in the region.