Regional HR Director for Busy Bees Asia, leading HR strategy across Singapore, Malaysia, and Vietnam. Oversaw a 28-member HR team supporting more than 3,500 employees across 140 childcare centres. Drove organisation-wide change during leadership transition, restructured HR and Operations functions, standardised regional HR processes, and strengthened engagement, governance, and talent frameworks to support sustainable growth.

Regional HR Business Partner for Lidl & Kaufland Asia, supporting four major divisions across corporate, sourcing, and offshore country operations. Based in Singapore, partnered senior leaders across Finance, IT, Legal, Procurement, Corporate Development, HR, and multi-country sourcing teams spanning South Asia, Southeast Asia, Turkey, China, and Hong Kong. Accountable for end-to-end HR delivery for approximately 600 employees across Singapore and eight offshore markets, serving as the HR lead for countries including Bangladesh, India, Pakistan, Sri Lanka, Vietnam, Cambodia, Myanmar, and Turkey. Played a key role in shaping organisation design, workforce planning, and people governance in fast-growing and complex operating environments. Led organisation redesign and headcount planning across all markets, aligning people strategy with a three-year growth plan in close partnership with the CFO. Served as HR lead for the integration of Kaufland’s sourcing operations into Lidl’s Asia business, delivering a successful multi-country integration within tight timelines. Strengthened regional HR foundations by harmonising HR processes across Asia, establishing country policies for new markets, building graduate and early-talent pipelines, and delivering a region-wide engagement strategy to support growth, stability, and leadership capability.

Regional HR leader with end-to-end accountability for HR across eight Asia markets, leading a 100-member HR team supporting 6,000 retail employees across Singapore, Malaysia, Thailand, Indonesia, the Philippines, Vietnam, Hong Kong, and Macau. Based in Singapore, partnered closely with Asia and MENA leadership on large-scale transformation, cost optimisation, and organisational redesign. Played a central role in the Asia Transformation programme, leading change across 13 workstreams to reshape the business into a leaner, more commercially focused organisation. Delivered multiple organisation design and shared services initiatives, including the establishment of Finance and HR shared services in Malaysia, generating over S$6.8 million in annual manpower savings. Led complex restructurings across Asia and MENA retail and back-office operations, driving significant efficiency gains, inventory clearance exceeding S$6 million, and sustainable cost reductions across regional functions. Successfully renegotiated collective agreements with Singapore unions, aligning legacy benefits with group policies while maintaining workforce stability. Redesigned sales incentive schemes across multiple brands to strengthen pay-for-performance, improve productivity, and drive sales outcomes. Supported the sale and transition of the RSH business to new owners, establishing regional payroll centralisation, aligning rewards frameworks, and preparing retail and corporate teams for post-COVID expansion. Also enabled digital and e-commerce readiness by restructuring regional teams and implementing productivity plans across frontline and back-office operations.

Regional HR advisor supporting a 40,000-strong financial services workforce across eight markets in Asia and the Middle East, partnering closely with the EVP HR and senior leadership teams. Based in Singapore, provided end-to-end HR support across complex, regulated environments, with a focus on leadership, governance, and market entry. Played a key role in launching new financial services and fintech ventures, including the start-up of a digital finance company in Suzhou, China, and an e-wallet business in Cambodia. Led senior leadership hiring, embedded group values, established HR frameworks and policies, and supported office set-up to enable rapid, compliant market entry. Served as trusted HR partner to loan and digital finance businesses across India, Myanmar, Cambodia, Dubai, and China, advising on leadership succession, HR governance, performance frameworks, and reward structures. Supported growth while balancing regulatory, cultural, and operational considerations across diverse markets. Led and supported HR due diligence for acquisitions across Myanmar, India, China, and Singapore, assessing leadership capability, people risks, and integration readiness for both traditional financial services and fintech businesses.

Regional HR leader for Sephora Southeast Asia and Australia, leading a 15-member HR team supporting 600 retail employees across six markets, including direct and franchise operations. Based in Singapore, partnered closely with regional and global leadership, reporting to the MD SEA with a matrix to Global HR in Paris. Played a central role in major organisation and business transformations, including the restructuring of the SEA leadership team with new country head appointments, onboarding a new Managing Director, and integrating SEA and Australia into a newly formed Sephora Asia region. Also led the people integration of Luxola following its acquisition, establishing Sephora’s regional digital organisation. Strengthened HR operations and retail talent outcomes by introducing digital HR processes, enhancing recruitment and onboarding, and launching a regional retail career framework. Partnered the Singapore Country Manager on a culture reset that significantly reduced retail attrition from over 60% to 34% within a year. Supported market expansion by setting up HR frameworks for new business launches in the Philippines and South Korea, while building leadership and retail talent pipelines aligned with LVMH’s global talent strategy.

Regional HR and Administration leader for Samsung Singapore, supporting 450+ employees across Singapore and SEA & Oceania. Led a 10-member HR team and a 4-member Administration team, partnering closely with the Managing Director and regional HR leadership to support business growth, transformation, and operational efficiency. Played a key role in expanding new business capabilities, including B2B, air-conditioners, LED lighting, and mobile content, through strategic workforce planning, right-hiring, and onboarding teams into Samsung’s culture. Acted as a trusted business partner to local leaders, aligning people strategy with commercial priorities. Led major organisation restructuring during a regional leadership transition, delivering over S$2 million in annual manpower cost savings. Supported subsequent portfolio refocusing in line with global HQ direction, restructuring businesses to prioritise core white goods and consumer electronics while scaling down non-core ventures. Strengthened HR operations by improving onboarding and offboarding processes, redesigning sales incentive schemes to drive performance and new business growth, and supporting large-scale retail expansion through vendor-managed field force recruitment. Also led culture-building initiatives to bridge Korean HQ practices with local ways of working, while overseeing office and facilities management to ensure cost control and operational continuity.

Regional HR leader for adidas Southeast Asia, supporting both the SEA regional team and country operations across six markets. Based in Singapore, partnered closely with the HR Director in Bangkok and senior business leaders to support rapid expansion and long-term growth ambitions across the region. Joined as HR Manager and promoted to Senior Manager within 18 months, recognised for strong business partnership and delivery of critical HR initiatives. Played a key role in organisational redesign to support adidas’ five-year strategy to become the regional market leader. Led the end-to-end set-up of adidas Vietnam, including office establishment, senior leadership hiring, and HR infrastructure to support a newly appointed Country Manager. Strengthened regional HR foundations by outsourcing payroll, implementing e-Leave systems, and formalising salary benchmarking and annual review processes, delivering measurable cost savings. Built regional leadership and talent capability by designing a business-led learning calendar, delivering performance management training, facilitating succession reviews, and managing development plans for 37 high-potential leaders. Also led 360-degree feedback for senior leadership and partnered with APAC Talent Management on engagement surveys and learning metrics.

HR professional with experience spanning leadership development and industrial relations within a highly unionised and operationally complex environment. Spent 2.5 years in Management Development, followed by 3 years in Industrial Relations, supporting large-scale workforce engagement, labour relations, and organisational change. Played a key role in collective bargaining negotiations, successfully concluding and signing two collective agreements with pilots’ and executive unions. Contributed to the 2008 HR Business Process Review and organisational restructuring, strengthening HR effectiveness and governance. Designed and launched FUS3ION, a cross-functional team-building and communications programme to improve collaboration across pilots, cabin crew, ground services, and engineering, strengthening alignment in a safety-critical environment. Led and supported major change initiatives, including the outsourcing of two Finance functions and participation in a large-scale retrenchment exercise. Developed strong capability in stakeholder management, employee communications, and change execution within complex, high-stakes operating contexts.