Leading interviews with Scania, Electrolux, SEB to disrupt the Multi $Billion global customer insights, testing and validation industry with AI-powered Virtual Customers. Challenge: Traditional validation is slow, expensive and with 75-90% failure rate. Action: Build AI-powered validation engine (15+ AI agents), enabling teams to test ideas against realistic virtual customers in hours, then vibe code with Lovable. Results: Validate 10x scenarios and ideas across multiple markets/segments, 60–70% lower spend/time vs. traditional methods. Kill weak ideas early and direct R&D spend to the 1–2 winners out of 10. Double idea-to-pilot conversion, and increase ROI.

Among the top 3% of startup founders selected to join Antler’s, an MBA-like Accelerator Program. Antler is one of the most active accelerators in the world. Challenge: Build and validate next-generation startup ideas using Antler’s lean startup and speed validation methodology. Action: Teamed up with talent from Google, Klarna, Management, Tech and AI to build, validate and pitch new startup ideas concepts to Antlers VCs and venture partners. Results: Pitched ventures in Green Logistics, Clean Energy, Health Tech, AI-powered ESG scoring, and AI-driven Public Procurement. Winner of IF Tech Challenge; 2nd place in Google Cloud Tech Challenge.

Co-founded AxonJay.AI during the pandemic, raising €460K seed funding and went to market with AI-Powered ESG-scoring to help brands in the Race to Zero Co2. Action: Developed brand and positioning, visual identity, GTM strategy, and investor pitch; led daily standups across 6 countries; spearheaded AI-powered ESG-scoring, later pivoting to Predictive-AI solutions for SAP and HP. Results: Built foundation for scale-up with targets of €2M ARR and €30M valuation by 2026. Positioned AxonJay.AI as a pioneer in sustainable, purpose-driven AI #DisruptWithPurpose RightHereRightNow.

Successfully repositioned Bisnode Group from “legacy data” to a modern powerhouse in smarter data, analytics, and AI across 19 markets — UnleashThePowerOfData Challenge: Reposition Bisnode for growth in the data-driven business & marketing. Action: Led market research on changing data/AI needs; directed 15+ agencies on brand strategy, visual identity, positioning storytelling, campaigns, content, PR, and events. Rolled out a new brand and campaign across 19 markets #UnleashThePowerOfData. Results: Positioned Bisnode top-of-mind in data-driven business, paved the way for five new growth bets, and SEK 1.5B in sales growth. Ultimately resulted in the successful sale to Dun & Bradstreet in the US for SEK 8.3B.