Develop and implement PR campaigns for the diabetes business in Europe to drive corporate reputation and support business goals. This includes comprehensive advocacy strategies, contributing to reimbursement and a favourable business environment in key markets. Building and advancing the European diabetes blogger community. Responsible for crisis communication.

Leading communications for eight sites and five business units in the Netherlands. Building the patient relations team to ensure a patient-centric approach across the business and strengthen patient advocacy

Consumer marketing and corporate communication in healthcare and technology sectors. Development of PR plans, media pitching, content creation, crisis management, mentoring junior consultants.