Acting as a fractional CEO supporting international companies entering and scaling on the Polish market. Responsible for end-to-end market entry execution, including local strategy, positioning, go-to-market, sales and marketing leadership, team build-up and operating model design. Scope includes full P&L ownership, leadership hiring, commercial negotiations, board-level reporting and execution governance. Engagements focus on de-risking market entry, accelerating time-to-revenue and building scalable local operations.

Led the company through a multi-year growth and transformation phase, progressing from Commercial Director and COO to Managing Director with full accountability for business performance. Held end-to-end responsibility for strategy, operations and P&L, scaling the organization from 8 to over 90 people and achieving 10x revenue growth. Built and integrated five specialized business units, creating a scalable group structure with shared governance, KPIs and executive routines. Acted as a strategic partner to shareholders and senior clients, leading high-stakes commercial negotiations . Oversaw go-to-market strategy, sales leadership and multi-channel execution across B2B and B2C markets. Led organizational redesign, leadership development and digital transformation initiatives, including CRM and AI-driven management systems, improving execution predictability and decision quality at executive level.

Held a senior leadership role within an international media group, responsible for large-scale commercial operations and strategic negotiations with global and local media partners. Managed multi-channel media investments worth several hundred million PLN annually for leading B2B and B2C brands. Led high-value negotiations, pricing frameworks and long-term agreements, balancing client ROI with agency profitability. Operated in complex, multinational structures, working closely with regional and global stakeholders. Built strong expertise in market dynamics, commercial strategy and execution at scale, forming the foundation for later CEO-level and market entry leadership.

Associate Certified Coach

International Coaching Federation (ICF)