• Built supply steering processes from the scratch (first hire); Identifying Key Accounts, Market competitiveness, growth opportunities. • Drive distribution efficiency by establishing relevant KPIs and integrating automated dashboards (Tableau, Looker Studio), enabling data driven commercial decisions. • Successfully led Inventory increase initiative ( up to +20%) through strategic direct accounts sourcing and partners content integrations trough APIs • Spearhead strategic supply initiatives for the B2C e-commerce unit, ensuring competitiveness through optimized partner performance and balanced portfolio coverage. • Created compelling business cases and supported pre-sales efforts with partner-specific proposals and simulations. • Analyzed industry trends an market share to help HRS and its partners stay competitive in the dynamic digital marketing landscape trough competitive pricing • Serve as a bridge between commercial and data teams to align marketplace analytics with real-time supply needs and revenue goals. • Initiated incentive models and performance-tracking routines to enhance sales partner engagement and supply health. • Established partner business review process enabling to identify Key growth areas, and content excellence which led to 30 % partner engagement increase