Co-founded the latest incarnation of Crave Kitchens, adding scale though national contract catering customers and ensuring end-to-end quality from recipe development through takeout and delivery. Raised the initial funding and recruited an exceptional team of experienced experts in online food. Total Reports four: Culinary, Operations, Development & Marketing along with Commissary general managers. Key Actions & Results: • Secured national contract catering relationships to anchor national expansion potential. • Accessing large Amazon fulfillment centers to serve large numbers of employee break meals. • Created proprietary kitchen design, delivering exceptional sales: investment ratio. • Generating over $600K in annualized gross revenue out of initial kitchens. • Receiving 85% positive consumer feedback from Fooda & Amazon employees & management. • Building an expansion pipeline of 30 kitchens in 18 markets across the US Amazon system. • Raised additional capital to fund national expansion.

Redeveloped the Kitchens business model to enable faster permitting and deployment, higher sales velocity and greater margins. Hyper Growth: Deployed commissaries & mobile kitchens in 20 MSA’s serving 60 brands through a network of 650 digital storefronts in just 18 months. Total Reports +/-100: Culinary, Operations, Brand development, Supply chain, Training, 3rd Party platforms Area & Vessel general managers Key Actions & Results: • Capital: Redesigned kitchen (24X8ft) vessels and commissary logistics to serve each. • Content: Licensed nearly 40-3rd party concepts, (spanning national, regional & local brands). • Culinary: Developed portfolio of highly profitable private label brands across cuisines. • Business development: Negotiated sustainable contracts with 3rd party delivery companies. • PR: Featured menus from high profile chefs (e.g. Rachel Ray) to highlight our quality dishes. • Hyper growth: Our kitchens accessed 70% of US urban population within 18 months. • Sales: Generated over $10MM in annualized gross sales out of 123 vessels at peak.

Reinvigorated system sales by aggressively pursuing digital innovation with catering and delivery. Rebranded Moe’s positioning, imagery and design to lean into Southwestern cuisine as a differentiator. Total Reports +/-100: Culinary, Operations, Catering, Marketing, Supply chain, Training, 3rd Party platforms Franchise Sales & Business Managers Key Actions & Results: • Capital: Redesigned restaurant prototype and menu to improve our competitive differentiation • Content: Launched digital augmented reality app: MOE Musicians Outlaws & Entertainers. • Culinary: Developed more authentic menu with higher quality & consistency with ingredients. • Business development: Upgraded franchise system from individual to multi-unit operators. • PR: Launched high profile events & tours to better engage high value loyalty platform. • Hyper growth: Open 150 restaurants (+ drive thru) across both existing and new markets. • Sales: Achieved $750MM in system sales at $1.250M unit volumes, delivering 13% EBITDA

Turned around sales from “near death” to 13 straight quarters of positive comparables by transforming culture to performance orientation with improved products and service orientation. Total Reports +/-100: Operations, Catering, Supply chain, Training, Franchise Sales & Business Managers Key Actions & Results: • Capital: Raised nearly $100MM through refranchising to quality multi-unit operators. • Content: Increased marketing contributions from franchise system for celebrity endorsements. • Culinary: Improved production efficiency to drive speed of service during peak seasonality. • Business development: Improved product efficacy partnering with key ingredients/suppliers. • Operations: Out-performed Chick-fil-A for top OSAT (overall satisfaction) in SMG peer group. • Breakthrough: Achieved profitability for the first time in history as a public company. • Recognized by US secretary of Labor as “Champion of change” in exceeding seasonal hiring goal.

Integrated sales efforts into a true Omnichannel marketing model. Each channel contributed awareness and trial to drive more material & consistent enterprise growth overall. Total Reports +/-100: Sales, Operations, Ops Services, Direct Store Delivery, ecommerce, Training, Real Estate, Construction Key Actions & Results: • Capital: Redesigned Café prototype to drive premium quality merchandising and reduce costs. • Content: Integrated Peetnik loyalty program into ecommerce delivering to 144 countries. • Culinary: Upgraded staff capability in sharing coffee and tea expertise for premium sales. • 3-tier DSD: added broad liners, independents & company routes up to full regional coverage. • Direct: brought holiday catalog online for broader distribution and stronger peak season sales. • Real estate: Implemented predictive analytics to improve selection and network effectiveness. • Facilities: added equipment redundancy to eliminate production downtime at peak.

Progressed through several functional leadership roles responsible for significant sales, profits and high-performance organizations. Total Reports +/-1000: Finance, distribution, sales, licensing, franchise, operations, marketing, culinary, real estate Key Actions & Results: • Hyper Growth: licensed & opened 1K+ Taco Bells nationally in airports, colleges and retail. • Generated $50MM in license revenue (10% gross margin) for Taco Bell Express, (from $0). • Achieved 22% Y/Y growth in local and regional national fountain sales for Pepsi restaurants. • Converted Culver's to Pepsi, renewed 7-year national Subway beverage contract worth $MM’s • Starbucks JV became profitable by increasing Frappuccino and introducing Double shot. • Exceeded over 200K points of distribution nationally for Starbucks’s RTD beverages. • Integrated SOBE (24 SKUs) from independent distributor network to Pepsi bottling system

CPA

AICPA

1982 - 1986

Credential ID: 065-015052