I held an Executive leadership role reporting to the CEO, with accountability for Group Product, Marketing, Data and Engineering (~750 people) leading a multi-market, multi-product portfolio. I also led the PropTrack product and sales division in conjunction with my CPAO role. Responsible for scaling and commercialising the multi-brand portfolio at scale. Led product marketing strategy and execution for some of Australia’s largest consumer web and app platforms, including realestate.com.au, realcommercial.com.au, flatmates.com.au, and property.com.au. Held divisional P&L accountability across multiple product lines spanning data and analytics subscriptions through to premium, high margin advertising tiers, delivering sustained double-digit yield growth over multiple years

- Two years after REA acquired PropTrack, I was tasked with integrating and scaling the business. This meant resetting the strategy, redefining the portfolio of products and platform and building new growth through AI-powered audience models. - Repositioned and scaled PropTrack from a single product into a leading property data and analytics business, defining target markets, customer segments, and value propositions while establishing disciplined go-to-market planning across sales, marketing, and customer success to support REA Group’s valuation models and predictive intelligence subscriptions. - Drove the growth of new revenue streams with multiple Big Four financial institutions. Built and led a high-performing, multidisciplinary team with deep property data expertise across AI-driven data science, economics, brand, product and price indexing capabilities. - Five million Australian homes are tracked on realestate.com.au via the 'realEstimate', powered by

- Recruited from Domain, I led the transformation of REA Group’s marketing team - shifting from a resource heavy, agency-led model to a technology-driven, modern marketing division, integrating tightly with the product teams. - Championed AI and MarTech-driven transformation to accelerate web and app member acquisition. Over six years, our teams scaled monthly visits across core consumer platforms from ~70M to ~150M, four times the nearest competitor with a clear #1 market position. - Strengthened unique audience lead and brand equity to record levels. Built and led a high-performing marketing and data prime analytics team. - Doubled audience market share over six years while operating on static budgets.

Domain Group is a leading Australian property technology and services company that operates as a digital marketplace for real estate. Domain.com.au is a significant player in the Australian property market, providing services for buying, renting, and selling property. I reported to the CEO and was a member of the executive team that accelerated Domain Group through a significant period of growth, culminating in the public listing on the ASX at a $2.2B valuation in 2017. In this role, I was specifically responsible for: • Audience, membership growth and engagement (6.6M consumers) • Consumer sentiment and market share • Consumer Go-To-Market operational planning In that growth phase, I led the establishment of a new Consumer division spanning brand, Go-To-Market and product marketing to accelerate the shift to app-prime adoption and data-led lifecycle optimisation. I re-set subscriber and marketing strategy around machine learning models and advanced analytics. • Scaled PriceFinder into a subscriber-led property technology business, evolving the product to a SaaS model with materially stronger analytics. • Delivered ~25% YoY revenue growth over four years with flat resourcing through tighter operating cadence, experimentation and audience targeting. • Closed the audience gap to REA via an integrated identity and acquisition strategy that improved performance across the consumer funnel. • I was subsequently hired by REA Group to run their Consumer division.