Appointed to lead Canadian operations of the world’s oldest and largest Pro AV distributor, with full P&L accountability and direct reporting to the North America CEO and Board. Directed budgets, resources, and a 14-member cross-functional leadership team spanning Sales, Business Development, Marketing, Product Management, and Operations, while building one of the most diverse teams in the industry. •Championed a turnaround strategy that defied a stagnant market, achieving 19.5% revenue growth in 2022 and 9.1% in 2023, while driving 40% margin improvement in 2022 and an additional 28% in 2023. •Delivered the company’s best month on record in March 2023 with $5.5M in sales (179.9% YoY), establishing a new performance benchmark. •Surpassed sales and gross margin targets month after month by driving operational rigor, galvanizing workforce performance, and elevating customer engagement and retention. •Transformed operations through process streamlining, standardization, and structural alignment, creating a scalable platform for long-term growth. •Shaped corporate strategy as a Global Pro AV Council member and Board partner, influencing global initiatives that reinforced profitability, market leadership, and sustained relevance. •Alignment with international leadership to position Canadian Division at the forefront of AV, UC, and IT convergence. •Signature Achievement: Positioned Exertis Canada as the fastest-growing and most diverse Pro AV business in North America, delivering record-breaking revenue and margin performance while setting new benchmarks.

Selected to build and lead SYNNEX Canada’s flagship Visual Technology solutions initiative across Digital Signage, Commercial Audio/Visual, Unified Communications, Video Conferencing, POS, SAAS, AIDC, Access Control and Physical Security. Directed Product Management, Business Development, Sales, and Marketing through five senior leaders. •Scaled revenue from <$30M to $120M in under four years, propelling the business from #3 to the clear #1 market leader in Canada. •Expanded net margins by 19% through product portfolio innovation, differentiated go-to-market strategies, and disciplined resource management. •Elevated organizational culture and retention by spearheading a transformation that positioned SYNNEX as an employer and industry benchmark. •Negotiated and secured strategic vendor and reseller partnerships, designing pricing models and channel programs that maximized competitiveness and profitability. •Signature Achievement: Transformed SYNNEX VISUALSolv into the undisputed #1 market leader, scaling revenue fourfold (to $120M) and delivering sustained growth and profitability well beyond tenure.

Founded and scaled a full-service Digital Signage Integrator delivering SaaS, on-premises platforms, content creation, AV rental, and staging. Directed a 25-member cross-functional team while establishing reseller partnerships across the Middle East. •Generated $3M in personal sales (10% of company total) while negotiating major contracts, pricing models, and discount structures to maximize profitability. •Reduced expenses by 15% (2007–2009) through KPI-driven budget optimization and refinements. •Expanded the company’s profile across the Middle East by combining technology delivery with managed services and content solutions. •Signature Achievement: Transformed MXN Media into a recognized regional leader in Digital Signage solutions, combining technology, services, and content into a profitable, scalable business model.

Recruited to launch Dubai operations for a global technology integrator. •Established full operations including infrastructure, staffing, sales, and service delivery. •Spearheaded the launch of the Middle East’s largest single-site digital signage network at the Dubai World Trade Centre. •Signature Achievement: Positioned Zoom Media as a first mover in the Middle East market, delivering a landmark installation that became the regional benchmark for scale and quality.

Directed strategy and service delivery across Sales, Business Development, Marketing, and Customer Service for a telecom reseller of long-distance routes across Canada and the U.S. •Revitalized business practices to improve retention and strengthen industry position. •Established CT Group LLC in Dubai (2004), managing all start-up operations as the company expanded internationally. •Signature Achievement: Pioneered CT Group’s international expansion, successfully establishing a Middle East footprint and positioning the company for global growth.