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Whitney J

Operations Builder | Startup Scaler | Investor

About Me

Operations executive with 12+ years of experience owning P&L, scaling multi-market operations, and leading large, multidisciplinary teams in fast-paced, venture-backed environments. Proven operator across revenue growth, margin optimization, service delivery, and operational quality. Deep experience partnering with technical, finance and go-to-market teams to deliver scalable, high-quality services. Highly data-driven leader with a strong track record of deploying automation, AI-enabled workflows, and KPI-driven operating models to improve access, efficiency, and outcomes in mission-driven organizations.

Jurisdiction

United States

Experience

Seniority LevelExecutive
Years of Experience10-15 years
Current StatusActive
Head of Operations & AdvisorAtlas AI
2022 - Present

– Senior-most operations executive reporting to the CEO with full accountability for operational performance, financial management, and organizational scale across the U.S., EU, and Africa. – Owned company-wide P&L, including revenue forecasting, margin management, budgeting, AP/AR, and financial reporting to set and achieve growth and efficiency targets. – Led and scaled global Operations teams across People Ops, Finance Ops, Legal/Compliance, and Vendor Management, supporting distributed service delivery across multiple jurisdictions. – Built and operationalized KPI frameworks to track time-to-delivery, conversion, revenue realization, margin, and cost efficiency, enabling leadership-level visibility into performance drivers. – Partnered cross-functionally with Product, Engineering, and Data teams to deploy AI-enabled operational workflows, improving throughput, quality, and decision-making across core operational processes. – Oversaw vendor and partner ecosystems (recruiting, legal, finance, compliance), ensuring scalable, compliant operations across multiple regulatory environments. – Transitioned company to a scalable financial and accounting model, unlocking $500K+ in R&D tax credits and improving long-term unit economics.

Managing Director of OperationsDcode
2019 - 2021

– First operations hire with full ownership of company operations, financial performance, and organizational scale during a period of rapid growth and business model transformation. – Served as operational P&L owner for a multi-million-dollar business, accountable for revenue growth, profitability, and operational efficiency. – Led a 48% revenue increase during a rapid pivot to remote service delivery, driving the company to profitability by year-end 2020 and 150%+ revenue growth in 2021. – Managed and scaled cross-functional teams across operations, finance, HR, IT, legal, and marketing, including managing people managers and senior leaders. – Built end-to-end billing, collections, and revenue operations infrastructure, including AP/AR processes, accounting systems, and compliance frameworks (DCAA, GAS). – Designed and implemented performance metrics across productivity, utilization, engagement, retention, and profitability—used as the operating backbone for executive decision-making. – Secured $2.75M+ in PPP/EIDL funding, ensuring operational continuity during COVID-volatility.

Director of Strategic OperationsLifeCents
2018 - 2019

– Reporting directly to the CEO, assisted in securing series B and C rounds with PE firm including developing operational strategy for go to-market and pivot from B2C to B2B/B2G business model; Project and program managed cross functional teams, ensuring workflow processes were followed including establishing tasks, deadlines and deliverables; – As HR lead, oversaw and doubled team growth in 12 months, responsible for complete hiring, recruiting and onboarding process. As de facto, CoS acted as liaison and representative for CEO to staff and external stakeholders such as partners, vendors and clients; – As PR and outreach lead, sourced, hired and managed PR firm and internal marketing team. Guided the creation and ongoing execution of the B2B marketing, comms and brand strategy including product launches leading to multiple media hits and new client acquisition. Under marketing leadership, LifeCents won numerous awards including enterprise product of the year, NVTC’s top 100, etc.

Founder, BD & Operations ManagerNFTY
2017 - 2019

Founded and operated a health and wellness consumer brand; owned full P&L, supply chain, marketing, and customer experience; achieved profitability within 18 months through disciplined cost management and revenue growth strategies.

Business Operations ManagerGP Ventures
2014 - 2016

Served as Business Operations Manager for GP Ventures’ first startup piloting its tech accelerator model, reporting to the Founder, Chairman, and CIO; owned full P&L and financial operations, led strategic outreach and PR/marketing initiatives, and launched TDC’s community charity program—resulting in sustained partnership and a year-long appointment to the nonprofit’s Leadership Council.

Operations AssistantDepartment of Defense
2009 - 2010

Managed procurement research for Middle East interpreting and recommending development of overall contracting policy and regulations under mission requirements, designed Boots on Ground (BOG) weekly report for the Deputy Assistant Secretary of the Army (DASA);

Education

Masters of Modern European StudiesColumbia University
2012 - 2014
Masters of International AffairsAmerican University
2009 - 2014
Degree of Hispanic StudiesVassar College
2005 - 2009

Certification

Total Certifications2

Project Management Professional (PMP)

Project Management Institute

2019

Diversity, Equity and Inclusion in the Workplace Certificate

University of South Florida, Muma College of Business

2021

Skills

Core skills0
Languages1

Languages

English