Teaching students media channel planning and buying as well as career skills

Provide strategic operations and marketing counsel to startups and industry organizations. Becoming Alpha (Blockchain Startup): Consulting on social strategy, branding, and user experience journeys for emerging blockchain platform Digital Advertising Alliance of Canada (DAAC): Ongoing strategic advisor (since 2017) to Executive Director supporting budget management, industry standards, educational programme and sponsorship development

Led complete P&L operations for $1.2M economic development organization serving 400+ member businesses, bringing operational structure to organization experiencing significant change. • Directed all operational functions including budgeting, vendor management, reporting, and policy implementation—ensuring transparency, compliance, and efficient resource allocation • Implemented new workflows, internal systems, and reporting tools improving performance tracking and accountability within lean team structure • Acted as primary liaison balancing competing priorities across Board of Directors, municipal government, and 400+ businesses—demonstrating ability to manage diverse stakeholder expectations

Built operational infrastructure from scratch for $1.4B in revenue, managing 30-person operations team while providing strategic counsel to executive leadership. Translated company strategy into actionable systems, established financial controls, and elevated my team’s business acumen. Building Systems from Zero to One • Created comprehensive resource management practice from scratch, building database tracking 512 employees across 90 scopes of work establishing operational visibility where none existed and enabling • Designed and built operational dashboard providing real-time visibility into key agency metrics, transforming how leadership monitored performance and made decisions across the business • Developed RACI framework ensuring 512 employees understood roles and responsibilities across complex matrix organization, resulting in improved accountability, planning quality, and client satisfaction • Established operational hub connecting client leads, finance, buying, and HR teams; led weekly standups creating cross-functional alignment and accelerating decision-making velocityFinancial Performance & Data-Driven Leadership • Identified and recovered $30M in unbilled revenue by building tracking systems that revealed administrative gaps; developed comprehensive Excel-based tools managing $100M+ in invoice discrepancies • Reduced accounts payable by 75% through systematic analysis, stakeholder collaboration, and process redesign—improving cash flow and vendor relationships • Created monthly financial dashboards highlighting performance across all clients, enabling proactive identification of opportunities and risks rather than reactive problem-solving • Played key role negotiating client agreements including scope, pricing, and resource plans—balancing client ambition with operational sustainability and profitable delivery Scaling Operations Under Pressure • Successfully onboarded major telecom account in 30 days despite aggressive timeline, coordinating cross- functional teams and incentivizing 100+ support staff to meet critical deliverables—demonstrating ability to scale rapidly when strategic opportunities arise • Optimized operations across 3 offshore markets (India, Philippines, Argentina), managing budgets and identifying efficiency opportunities that improved delivery speed, quality, and team engagement • Expanded operations team scope to encompass all client-related functions beyond billing, improving performance visibility and organizational confidence during period of significant growth

• Provided strategic leadership to a dynamic sales team, including developing and leveraging extensive knowledge of Sugar CRM systems to enhance proposal response speed, significantly boosting team performance within 3 months. • Executed the “Technicity” brand, a series of online events bringing together municipalities and technology industry parties throughout the year. • Collaborated with writers and web developers to create the events as well as a dedicated online environment within the ITWC space. • Cultivated client-focused strategies to drive sales, such as creating a customized client outreach process which generated $200,000 in net new revenue within 8 months.

• Managed assigned client relationships, maintaining responsibility for developing audience strategies and growing organic revenue. • Successfully increased revenue by 5% and average deal size by 10%. • Provided project management for active campaigns while consistently delivering service excellence, including managing 5 partners with 30-40 ongoing campaigns. Collaborated with the trading team to inform key decision-making processes.

• Led a team of 30 sales consultants and 4 lead gen team members to establish and drive enterprise-wide marketing efforts. Fostered a high-performance and results-focused work culture, and directed initiatives to create and expand brand awareness, acquire prospective readers, and convert prospects into subscribers. • Regularly took the initiative to improve current processes and strategies, including creating and implementing a sales team playbook and building product value statements and marketing plans.

Led strategic operations and client relationships for blue-chip global accounts including IBM and American Express over 17-year tenure. Appointed Executive Operations Lead by CEO, responsible for agency billing, budgeting governance, and standard operating procedures. Operational Leadership & Financial Management • Maintained accountability for agency billing, budgeting governance, and operational procedures across multiple client portfolios in complex matrix organization • Managed global account operations (IBM, American Express) ensuring profitability, strategic alignment, and sustainable delivery over 15+ year partnerships • Exceeded 2016 revenue targets by 65% through operational excellence and strategic resource management Team Leadership & Scaling • Led cross-functional team of 20 media professionals, fostering high-performance culture that delivered award-winning work (Gold Media Lion) and maintained 8-10/10 client satisfaction scores • Successfully onboarded major clients including Nordstrom, 3M, booking.com, and Dyson; conducted needs assessments, negotiated contracts, and established operational frameworks for delivery