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Mark

Fractional CFO | Startup Advisor | Chartered Accountant | GAICD

About Me

Chartered Accountant with over 20 years of leadership in high-growth technology businesses, most recently CFO of an ASX-listed MedTech company. Established and scaled several digital ventures including a substantial trade sale in the UK. Background in Australian taxation and investment banking. Thrives in growth-focused technology businesses, providing robust financial and corporate management, whilst collaborating with technical, business development, and marketing teams to develop and implement strategies for commercialising and scaling digital products and services.

Jurisdiction

Australia | United Kingdom

Notable Employer

  • Senior Tax Manager at KPMG, Perth, Australia
  • Equities Derivatives Product Controller & Business Analyst (Consultant) at Investment Banking, London UK
  • CEO & Co-Founder at GAAPweb.com, London UK
  • Chief Financial Officer (CFO) at Artrya Ltd, Perth, Australia

Experience

Seniority LevelC-Suite
Years of Experience20+ years
Current StatusActive
Taxation OfficerAustralian Taxation Office, Perth, Australia
1985 - 1992

Developed extensive experience in personal and corporate income tax and FBT through a range of ATO departments including advisory, audit and appeals. Liaised closely with businesses across multiple industries, building deep technical knowledge of compliance and tax law application.

Senior Tax ManagerNotableKPMG, Perth, Australia
1992 - 1996

Qualified as a Chartered Accountant and supervised professional staff from graduates to senior tax advisors. Managed a broad portfolio of clients included resources, construction, banking, insurance, energy, and government services. Advised clients on a wide range of corporate income tax and FBT issues, including companies undergoing audits, mergers and takeovers, and IPOs.

Equities Derivatives Product Controller & Business Analyst (Consultant)NotableInvestment Banking, London UK
1996 - 1999

Contractor to investment banks on software development projects for equity and derivatives trading, settlement, and accounting systems, acting as the link between end users and developers. Responsibilities included feature and bug management, user acceptance testing, and legacy system migrations for trading, back office, and finance teams. Banks included Deutsche Bank, Nomura, Commerzbank AG, SBC Warburg/UBS.

CEO & Co-FounderNotableGAAPweb.com, London UK
1998 - 2006

UK’s leading financial jobs website, co-founded and scaled from a two-person startup into a market-leading online recruitment platform. • Co-founded, directed, and grew GAAPweb into the UK’s leading financial jobs site. • Led all financial and commercial operations, including forecasting, reporting, and business administration. • Co-managed strategy, sales, account management, marketing, and team recruitment. • Oversaw software UI, website design, and product development for optimal user experience. • Led the company to strong annual revenues, increasing net profit margin to over 40%. • Negotiated its acquisition in a multi-million-pound deal by UK-listed publishing group Trinity Mirror plc (now Reach plc).

CEO/CFO & Co-FounderJournl Ltd, Oxford, UK
2011 - 2015

Developer and publisher of a cloud-based personal information management tool with an integrated publishing platform. • Founded and led the business, overseeing vision, strategy, and all financial, legal, and commercial operations. • Recruited and managed a cross-functional team to design, develop, and launch a consumer SaaS web application with a companion mobile app. • Gained strong expertise in the SaaS business model and Agile Scrum development practices.

CEO & Co-FounderBroadwater Media Ltd, Leamington Spa, UK
2015 - 2021

Independent online publisher of a diverse portfolio of niche websites, generating revenue through advertising, affiliate partnerships, and referral fees. • Founded and led operations, driving growth and monetisation strategies. • Developed expertise in content writing and publishing, technical SEO, and optimisation. • Increased traffic and revenue through targeted SEO, affiliate marketing partnerships, and social media strategies.

Chief Financial Officer (CFO)NotableArtrya Ltd, Perth, Australia
2021 - 2025

ASX-listed MedTech startup developing AI-powered Software-as-a-Medical-Device (SaMD) solution to identify and measure coronary artery disease biomarkers. • Active member of the executive team, reported to the Board, attended monthly meetings, and supported investor relations. • Oversaw statutory financial and ASX reporting, accounting operations, audit, and risk management including insurances. • Led the finance team, managed cashflow, treasury, and banking operations. • Managed legal and compliance matters, including contracts and liaison with the Company Secretary and share registry. • Directed external legal, taxation, and other advisers across Australia, the US, and the UK. • Played a key role in strategy and commercialisation, helping transition the company from product development to market readiness. • Contributed to a successful $40m IPO through prospectus preparation and due diligence. • Designed and implemented a tax and IP-efficient international structure with US and UK entities and secured trademark registrations in core jurisdictions. • Drove financial strategy that resulted in significant reductions in ongoing operational costs. • Developed SaaS pricing and licensing strategies, built rolling cash forecasts and KPI reporting. • Sought and secured funding through R&D tax incentive claims and grant applications.

Education

Diploma of Computer ProgrammingSouth Regional TAFE
1982 - 1983
Degree of Bachelor of Business (Accounting)Edith Cowan University
1986 - 1992

Certification

Total Certifications2

Chartered Accountant (CA)

Chartered Accountants Australia & New Zealand (CAANZ)

1995

Credential ID: 91024

GAICD

Australian Institute of Company Directors

2025

Credential ID: 0034672

Skills

Core skills0
Languages2

Languages

English
English (British)