Process Optimization: Streamlined the digital publishing workflow by mapping dependencies, reducing cycle time by ~50% (doubling weekly output capacity) through standardized SOPs. Information Architecture: Redesigned content taxonomies and digital asset lifecycles, transforming broken backlogs into intuitive collections to improve content discoverability. Visual Strategy: Aligned media assets with global brand guidelines, ensuring a consistent visual user interface (UI) across campaigns.

User Adoption & Change Management: Spearheaded the integration of Generative AI tools into student workflows. Designed structured learning paths to reduce friction and anxiety for non-technical users adopting new technology. Iterative Delivery: Adapted teaching methods based on real-time feedback and performance metrics, achieving a >87% success rate by tailoring the experience to user needs.

Fundraising & Growth: Secured ~$300K USD in pre-seed funding and acceptance into top-tier accelerators (Gener8tor, Startup Wise Guys) by leading investor relations and articulating the product vision. Strategic Resilience: Orchestrated 3 major product pivots, successfully identifying new Target Markets and re-aligning GTM strategies to ensure continued market viability and stakeholder support. Product Definition: Translated complex information security concepts into a clear Value Proposition and MVP feature set for non-technical stakeholders and investors.

End-to-End Product Design: Owned the full design lifecycle, from user research and wireframing to high-fidelity prototyping, for the company’s core B2B platform. Agile Facilitation: Instituted and led agile ceremonies (sprints, retrospectives), improving team velocity and transparency between remote stakeholders.

Hardware & Software UX: Led the industrial design and companion app UX for an IoT device, managing the product from concept through manufacturing to a successful exit (Gener8tor’s first successful exit).

Prompt Design in Vertex AI

Google

2025

EF SET English Certificate

EF SET

2025